Marketing Coordinator

Jobtailor; Islamabad; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Jobtailor is seeking a marketing technologist to own HubSpot as the marketing system of record, design the lead qualification framework, and run data quality programs for contacts and companies. You will translate product capabilities into positioning, create enablement assets, and produce commercial collateral.

You will maintain the website information architecture, write technical marketing copy, manage the editorial calendar, and coordinate events.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline is required.
• Excellent written and verbal communication skills.
• Strong organizational skills with ability to manage multiple projects simultaneously.
• Creative mindset with attention to detail and visual presentation.
• Strong interpersonal and cross-department collaboration skills.
• Proactive, self-motivated, and eager to learn.
• Strong problem-solving and time management skills.
• Ability to thrive in a fast-paced and evolving environment.
• Customer-focused with passion for marketing and brand development.
• Professionalism, accountability, and integrity; ability to demonstrate Abyss' Core Values.
• Comfortable working with the HubSpot API; programming knowledge is a material advantage.
• Working knowledge of programming languages, GitHub, and website creation.
• Working knowledge of React and NextJS.
• Basic understanding of digital marketing, content marketing, and social media management.
• Experience with HubSpot, Mailchimp, Salesforce, or similar CRM/marketing automation tools is desirable.
• Familiarity with social media scheduling and analytics tools.
• Basic knowledge of Google Analytics, SEO, and digital advertising concepts.
• Experience with Microsoft Office Suite and Google Workspace.
• Familiarity with Canva, Adobe Creative Suite, Figma, or similar design tools is advantageous.
• Experience coordinating events, webinars, or promotional activities is desirable.
• Strong analytical skills and ability to interpret marketing data and prepare reports.
• Experience in B2B technology, engineering, SaaS, AI, robotics, or industrial sectors is advantageous.
• Experience supporting geographically distributed or remote teams is beneficial.
• Professional certifications in Digital Marketing, Google Analytics, HubSpot, Meta, LinkedIn Marketing, or similar platforms are advantageous.

Responsibilities

• Own HubSpot as the marketing system of record, including lead qualification frameworks and data quality programs.
• Design and maintain the lead qualification framework, including MQL, fit scoring, and engagement scoring.
• Build and run data quality programs for contact and company records, including classification, segmentation, enrichment, and deduplication.
• Partner with Sales, Product, and RevOps to build HubSpot systems for project tracking and ELT visibility.
• Translate product capabilities into positioning, messaging, proof points, launch briefs, tiering, enablement assets, and adoption tracking.
• Produce commercial collateral including one-pagers, pitch decks, and competitive battlecards.
• Maintain a claims register with traceable sources for quantified market statements.
• Own website information architecture, copy, and accuracy of technical claims.
• Write technical marketing copy based on source material, procedures, classifications, methodologies, and customer outcomes.
• Run the editorial calendar across website and campaign assets.
• Maintain and update websites using programming knowledge, GitHub, React, and NextJS.
• Maintain competitor intelligence and develop narratives, differentiation claims, and pricing context.
• Build and run named-account marketing against a defined target list.
• Design and operate paid programs on LinkedIn and adjacent channels.
• Own conference and event strategy, objectives, attendance decisions, and outcome measurement.
• Run priority event cycles, including booth strategy, target invite lists, hospitality, field playbooks, and follow-up sequencing.

Skills

Excellent written communication

Organizational skills

Proactive mindset

Cross-department collaboration

Problem-solving

Education

Bachelor's degree in Marketing, Business Administration, Communications, or Digital Marketing

Tools

GitHub

HubSpot API

React

NextJS

Job description

• Own HubSpot as the marketing system of record, including object model, property governance, lifecycle stages, scoring, workflows, and reporting
• Design and maintain the lead qualification framework, including MQL, fit scoring, and engagement scoring
• Build and run data quality programs for contact and company records, including classification, segmentation, enrichment, and deduplication
• Partner with Sales, Product, and RevOps to build HubSpot systems for project tracking and ELT visibility
• Translate product capabilities into positioning, messaging, proof points, launch briefs, tiering, enablement assets, and adoption tracking
• Produce commercial collateral including one-pagers, pitch decks, and competitive battlecards
• Maintain a claims register with traceable sources for quantified market statements
• Own website information architecture, copy, and accuracy of technical claims
• Write technical marketing copy based on source material, procedures, classifications, methodologies, and customer outcomes
• Run the editorial calendar across website and campaign assets
• Maintain and update websites using programming knowledge, GitHub, React, and NextJS
• Maintain competitor intelligence and develop narratives, differentiation claims, and pricing context
• Build and run named-account marketing against a defined target list
• Design and operate paid programs on LinkedIn and adjacent channels
• Own conference and event strategy, objectives, attendance decisions, and outcome measurement
• Run priority event cycles, including booth strategy, target invite lists, hospitality, field playbooks, and follow-up sequencing

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline is required
• Excellent written and verbal communication skills
• Strong organizational skills with ability to manage multiple projects simultaneously
• Creative mindset with attention to detail and visual presentation
• Strong interpersonal and cross-department collaboration skills
• Proactive, self-motivated, and eager to learn
• Strong problem-solving and time management skills
• Ability to thrive in a fast-paced and evolving environment
• Customer-focused with passion for marketing and brand development
• Professionalism, accountability, and integrity; ability to demonstrate Abyss' Core Values
• Comfortable working with the HubSpot API; programming knowledge is a material advantage
• Working knowledge of programming languages, GitHub, and website creation
• Working knowledge of React and NextJS
• Basic understanding of digital marketing, content marketing, and social media management
• Experience with HubSpot, Mailchimp, Salesforce, or similar CRM/marketing automation tools is desirable
• Familiarity with social media scheduling and analytics tools
• Basic knowledge of Google Analytics, SEO, and digital advertising concepts
• Experience with Microsoft Office Suite and Google Workspace
• Familiarity with Canva, Adobe Creative Suite, Figma, or similar design tools is advantageous
• Experience coordinating events, webinars, or promotional activities is desirable
• Strong analytical skills and ability to interpret marketing data and prepare reports
• Experience in B2B technology, engineering, SaaS, AI, robotics, or industrial sectors is advantageous
• Experience supporting geographically distributed or remote teams is beneficial
• Professional certifications in Digital Marketing, Google Analytics, HubSpot, Meta, LinkedIn Marketing, or similar platforms are advantageous

Core Competencies

Demonstrates expertise in managing HubSpot as a marketing system of record, including lead qualification frameworks and data quality programs. Proficient in technical marketing copywriting and event strategy, with a strong focus on collaboration and customer engagement.

Highest-signal resume keywords

• HubSpot Management
• Lead Qualification Frameworks
• Technical Marketing Copywriting
• Event Strategy Coordination
• Data Quality Programs

ATS Optimization Keywords

Hard Skills

• Programming Knowledge
• HubSpot API
• React
• NextJS
• Digital Marketing
• Content Marketing
• SEO
• Google Analytics
• CRM Tools
• Data Analysis

Soft Skills

• Excellent Communication Skills
• Strong Organizational Skills
• Creative Mindset
• Interpersonal Skills
• Problem-Solving Skills

Certifications & Qualifications

• Digital Marketing Certification
• Google Analytics Certification
• HubSpot Certification
• Meta Certification
• LinkedIn Marketing Certification

Industry Keywords

• B2B Technology
• SaaS
• AI
• Robotics
• Industrial Sectors

Tools & Technologies

• GitHub
• Mailchimp
• Salesforce
• Microsoft Office Suite
• Google Workspace
• Canva
• Adobe Creative Suite
• Figma