Assistant Manager – Marketing Operations
The Assistant Manager – Marketing Operations will support the day-to-day management of marketing operations across Design, Web Development, SEO, and Social Media teams. The primary focus of this role is ensuring smooth execution of projects, efficient resource coordination, timely delivery of deliverables, and maintaining team accountability.
The position will work closely with team leads and specialists to monitor project progress, improve workflows, support performance management, and ensure departmental KPIs are achieved.
Key Responsibilities
- Support the Marketing Manager in overseeing daily operations across Design, Development, SEO, and Social Media teams.
- Monitor project pipelines and workload distribution to ensure optimal resource utilization.
- Track project progress and proactively identify risks, delays, or bottlenecks.
- Ensure all projects are delivered within agreed timelines and quality standards.
- Coordinate cross-functional activities between teams to maintain workflow efficiency.
- Facilitate regular operational meetings and follow-ups on action items.
Project Delivery & Coordination
- Maintain visibility of all active projects and deliverables.
- Ensure project milestones, deadlines, and commitments are met.
- Work closely with team leads to resolve delivery challenges and resource constraints.
- Escalate critical operational issues to the Marketing Manager when necessary.
- Support implementation and adherence to project management processes and SOPs.
Team Accountability & Performance Management
- Monitor individual and team performance against established KPIs.
- Conduct regular performance reviews and progress discussions with team members.
- Ensure accountability for assigned tasks, deadlines, and deliverables.
- Identify performance gaps and develop action plans for improvement.
- Support team leads in maintaining productivity and operational discipline.
Employee Development & Growth
- Assist in creating development plans for team members.
- Identify training and skill development opportunities.
- Support coaching and mentoring initiatives across teams.
- Track professional growth and competency development of team members.
- Work with Marketing Manager to strengthen team capabilities and succession planning.
Reporting & Analytics
- Prepare weekly and monthly operational performance reports.
- Monitor departmental KPIs, project status, resource utilization, and delivery metrics.
- Provide data-driven insights regarding operational performance and team productivity.
- Maintain project and operational dashboards for Manager’s review.
Process Improvement
- Identify inefficiencies within operational workflows.
- Recommend and implement process improvements to enhance productivity.
- Support development and documentation of SOPs, workflows, and operational guidelines.
- Drive adoption of best practices across marketing operations.
Key Performance Indicators (KPIs)
- Project On-Time Delivery Rate
- Department Productivity Metrics
- Task Completion Rate
- Team Performance Improvement
- Employee Development Plan Completion
- Process Improvement Initiatives Implemented
- Internal Stakeholder Satisfaction
- Bachelor’s degree in Marketing, Business Administration, Management, or a related field.
- 6-8 years of experience in project coordination, marketing operations, agency operations, or team management.
- Experience working with Design, Development, SEO, and Social Media teams.
- Strong project management and organizational skills.
- Excellent communication and stakeholder management abilities.
- Proficiency with project management and collaboration tools.
- Strong analytical and reporting capabilities.
Preferred Skills
- Agency operations experience.
- Knowledge of digital marketing workflows and delivery processes.
- Experience managing KPIs and performance tracking systems.
- Ability to manage multiple projects simultaneously.
- Strong problem-solving and conflict-resolution skills.
- Leadership and people development capabilities.
Success in This Role
Success will be measured by the ability to maintain smooth marketing operations, ensure project delivery excellence, improve team accountability, support employee growth, and consistently achieve departmental performance targets while enabling the Marketing Manager to focus on strategic initiatives and organizational growth.
Employee Benefits
- Competitive salary package
- Annual leaves
- Health insurance (as per company policy)
- Employee recognition
- Performance-based promotions
- Collaborative and supportive work environment