Content writer

MedCare MSO Global; Lahore; On-site; PKR 893,000 - 1,339,000; Full time

Job summary

Medcare MSO seeks a Content Writer with strong healthcare and medical billing expertise to create high-quality, SEO-driven content that supports brand growth and lead generation. The role includes translating complex RCM concepts, writing blogs, website copy, case studies, and marketing materials, while maintaining brand voice.

You will collaborate with SMEs and marketing teams, optimize content for SEO, and stay updated on healthcare regulations and payer policies.

Qualifications

• 2-4 years of content writing experience, preferably in healthcare/RCM.

Responsibilities

• Create high-quality, well-researched content including blogs, website copy, case studies, whitepapers, landing pages, and marketing materials.
• Translate complex medical billing and RCM concepts into clear, engaging content.
• Ensure consistency in tone, style, and brand voice across content assets.
• Develop SEO-optimized content using keyword research and best practices.
• Collaborate with SEO and marketing teams to improve rankings, traffic and engagement.
• Produce content aligned with healthcare regulations, including CPT, ICD-10, HCPCS coding concepts.
• Track content performance using analytics tools and refine strategy.
• Coordinate with designers and stakeholders for content execution.

Skills

SEO writing

CMS

English writing

Analytics

Healthcare knowledge

Medical billing

Tools

WordPress

HubSpot

SEMrush

Ahrefs

Google Analytics

Job description

Medcare MSO is a leading USA-based Healthcare IT and Revenue Cycle Management (RCM) company, dedicated to helping healthcare providers optimize their revenue streams. As we continue to expand our digital presence, we are looking for a Content Writer with strong healthcare and medical billing expertise to create high-quality, engaging, and SEO-driven content that supports brand growth and lead generation.

Position: Content Writer

Shift Timing: 07:00 PM - 04:00 AM

Location: MM Alam Road, Lahore (Onsite)

Responsibilities

Content Development & Writing

• Create high-quality, well-researched content including blogs, website copy, case studies, whitepapers, landing pages, and marketing materials
• Translate complex medical billing and RCM concepts into clear, engaging, and conversion-driven content
• Ensure consistency in tone, style, and brand voice across all content assets

SEO & Content Optimization

• Develop SEO-optimized content using keyword research and best practices
• Collaborate with SEO and digital marketing teams to improve rankings, traffic, and engagement
• Continuously update and optimize existing content based on performance insights

Healthcare & RCM Domain Writing

• Produce content aligned with medical billing workflows, coding standards (CPT, ICD-10, HCPCS), and compliance frameworks (HIPAA, CMS)
• Work closely with SMEs (coders, RCM managers, compliance teams) to ensure accuracy and relevance
• e.Stay updated on healthcare regulations, payer policies, and industry trends

Content Performance & Analytics

• Track content performance using tools such as Google Analytics, SEMrush, and Ahrefs
• Use data-driven insights to refine content strategy and improve engagement metrics

Collaboration & Execution

• Coordinate with designers, marketing teams, and stakeholders for content execution
• Support campaign-based content for lead generation, branding, and product marketing (Maximus PMS, AI Coder, HealUS EHR)

Requirements:

• 2-4 years of experience in content writing, preferably within healthcare, medical billing, or RCM domain
• Strong understanding of medical billing processes and coding standards (CPT, ICD-10, HCPC).
• Familiarity with healthcare compliance standards including HIPAA and CMS guidelines
• Proven experience in SEO content writing, keyword strategy, and content optimization
• Hands-on experience with CMS platforms (WordPress, HubSpot) and content tools
• Strong command over English writing, editing, and proofreading with exceptional attention to details
• Analytical mindset with experience using tools like Google Analytics, SEMrush, and Ahrefs
• Ability to work in a fast-paced environment and meet tight deadlines