Marketing Assistant Manager: Brand & Campaign Lead

Recruit AI; Karachi Division; On-site; PKR 1,500,000 - 2,700,000; Full time

Job summary

SZABIST in Karachi invites applications for a Marketing Assistant Manager to lead marketing initiatives and communications across multiple channels. The role focuses on strategic market insights, brand messaging, and collaboration with departments to deliver impactful publications and campaigns.

The candidate will coordinate pre- and post-event activities, manage external partners, and maintain internal communications to support brand objectives. A strong marketing background is essential.

Qualifications

• Master’s degree in Marketing, Media Sciences, Advertising or related field.
• 5-6 years of relevant professional experience.

Responsibilities

• Collect marketing intelligence by analyzing competitors to inform strategic decision-making.
• Assist in the preparation and management of annual budgets, admission campaigns, event plans, media plans, progress reports, and distribution records for giveaways.
• Create, publish, and distribute content that effectively communicates SZABIST’s core messages and brand values across diverse media, including social media, websites, SMS, live chat, blogs, emails, photographs, and videos.
• Design and coordinate layouts for official publications such as student handbooks, prospectuses, course catalogues, newsletters, convocation booklets, annual reports, brochures, posters, flyers, and event-related materials in collaboration with relevant departments.
• Promote the university’s image through corporate advertisements and press releases placed in leading newspapers across the country.
• Develop pre-event promotional materials including posters, video/photo teasers, emails, standees, flyers, and brochures for major university events like orientation, convocation, festivals, career fairs, alumni reunions, networking events, education expos, conferences, and seminars.
• Manage post-event communications by coordinating press releases, news media coverage, video content, interviews, and photographs to be shared on official websites and social media channels.
• Use internal marketing channels to keep the SZABIST community informed about the latest developments, achievements, and seasonal greetings.
• Maintain positive and professional relationships with external partners such as advertising agencies, vendors, event organizers, sponsors, volunteers, press, and media channels to ensure effective collaboration.
• Coordinate event logistics by liaising with vendors, exhibitors, and stakeholders on-site the day before events such as convocations, conferences, and education expos to ensure smooth execution.
• Carry out additional tasks and Responsibilities as assigned by supervisors or higher management to support marketing and communications objectives.

Education

Master’s degree in Marketing or related field

Job description

SZABIST in Karachi invites applications for a Marketing Assistant Manager to lead marketing initiatives and communications across multiple channels. The role focuses on strategic market insights, brand messaging, and collaboration with departments to deliver impactful publications and campaigns.

The candidate will coordinate pre- and post-event activities, manage external partners, and maintain internal communications to support brand objectives. A strong marketing background is essential.