Strategic Marketing Campaigns Lead

Oxford University Press; Karachi Division; Vor Ort; PKR 1.200.000 - 2.100.000; Vollzeit

Zusammenfassung

Oxford University Press in Karachi is seeking a senior marketing professional to design and execute strategic campaigns that boost brand awareness, engagement, and market penetration.

You will lead multi-channel initiatives across digital, PR, content, and events, leveraging data-driven insights to improve performance and customer experiences, while collaborating with cross-functional teams to align brand messaging.

Qualifikationen

• Master’s degree preferably in Marketing or Business Studies.
• 3–4 years of experience with proven multi-channel roadmaps.
• Deep empathy for education market audiences.
• Strong organizational and analytical skills.
• Excellent written and verbal communication.

Aufgaben

• Strategically plan and implement digital marketing campaigns to strengthen online presence and foster customer engagement.
• Develop cohesive communication strategies including PR, digital marketing, content marketing, and social media to ensure consistent brand messaging.
• Apply segmentation and customer profiling techniques to maximize demand generation.
• Plan and manage Below-The-Line (BTL) activities such as events, promotions, product launches, and direct marketing efforts.
• Track and analyse campaign performance data to make informed adjustments and enhance effectiveness.

Kenntnisse

Data-driven insights

Multi-channel marketing

Campaign planning

Digital marketing

Brand messaging

Stakeholder collaboration

Ausbildung

Master’s in Marketing or Business Studies

Jobbeschreibung

Oxford University Press in Karachi is seeking a senior marketing professional to design and execute strategic campaigns that boost brand awareness, engagement, and market penetration.

You will lead multi-channel initiatives across digital, PR, content, and events, leveraging data-driven insights to improve performance and customer experiences, while collaborating with cross-functional teams to align brand messaging.