Market Specialist

Aims Education Pakistan; Multan; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Aims Education Pakistan is hiring a Market Specialist for Multan to monitor education market trends, conduct market research, and analyze data to identify opportunities for student recruitment and partnerships.

The role develops local outreach strategies, supports campaigns, and collaborates with counseling and admissions teams to align market insights with services.

Qualifications

• Strong Market Analysis and Market Research skills to identify trends and opportunities.
• Analytical skills to interpret data, generate insights, and support decision-making.
• Effective communication skills for presentations, reporting, and engagement with students and partners.
• Excellent customer service to provide responsive, respectful support.
• Bachelor's degree in Marketing, Business, Economics, or related field; education consultancy background is an advantage.
• Proficiency in MS Office and familiarity with CRM or student management systems.
• Ability to work collaboratively in a fast-paced environment and meet deadlines.
• Strong interpersonal skills and cultural awareness, with ethical practices.

Responsibilities

• Monitor education market trends, conduct market and competitor research, and analyze data.
• Develop and execute local outreach strategies; support marketing campaigns and collaborate with counseling/admissions teams.
• Engage with prospective students, parents, and partner institutions; prepare regular market performance reports.

Skills

Market Analysis

Market Research

Analytical Skills

Communication Skills

Customer Service

MS Office

CRM familiarity

Education

Bachelor's degree in Marketing/Business/Economics

Tools

CRM systems

Data analysis tools

Job description

Company Description Aims Education Pakistan is a global education consultancy that connects motivated students with leading higher education institutions across the UK, USA, Canada, Germany, Sweden, and Finland. The organization's mission is to guide students in accessing international study opportunities while helping universities reach qualified and ambitious applicants. With an experienced team, Aims Education Pakistan offers reliable guidance and personalized support throughout the entire study abroad process. The company operates as part of a broader international network with branches in the United Kingdom, Bangladesh, Algeria, Morocco, Nigeria, India, and Ghana. This global presence reflects a strong commitment to empowering students with accurate information, expert advice, and continuous support to achieve their academic goals abroad.

Role Description The Market Specialist role is a full-time, on-site position based in Multan. The Market Specialist will monitor education market trends, conduct market and competitor research, and analyze data to identify opportunities for student recruitment and institutional partnerships. This role includes developing and executing local outreach strategies, supporting marketing campaigns, and collaborating with the counseling and admissions teams to align market insights with service offerings. The Market Specialist will engage with prospective students, parents, and partner institutions through clear communication, presentations, and events to promote Aims Education Pakistan's services. The position requires maintaining accurate records, preparing regular reports on market performance, and contributing to continuous improvement of marketing and recruitment activities.

Qualifications

• Candidates should possess strong Market Analysis and Market Research skills to identify trends, opportunities, and risks.
• Candidates should possess solid Analytical Skills to interpret data, generate insights, and support decision-making.
• Candidates should possess effective Communication skills for presentations, reporting, and engagement with students and partners.
• Candidates should possess excellent Customer Service skills to provide responsive, respectful, and solution-oriented support.
• Bachelor's degree in Marketing, Business, Economics, or a related field; a background in education consultancy or international education is an advantage.
• Proficiency in MS Office and basic data analysis tools; familiarity with CRM or student management systems is beneficial.
• Ability to work collaboratively in a fast-paced environment, manage multiple tasks, and meet deadlines.
• Strong interpersonal skills and cultural awareness, with a commitment to ethical and inclusive practices.