Admissions and Marketing Manager

Ignition PRO; Lahore; On-site; PKR 60,000 - 80,000; Full time

Benefits offered by this job

Vibrant work environment

Opportunities for professional growth

Competitive salary

Performance incentives

Job summary

An educational institution in Pakistan is seeking an Admissions and Marketing Manager to drive student recruitment and marketing initiatives. The successful candidate will develop strategies to increase enrolment across various programs offering British qualifications. Responsibilities include managing the admissions process, leading the admissions team, and executing marketing campaigns. The ideal candidate will possess a relevant degree, experience in education marketing, and excellent communication skills. Competitive salary and growth opportunities are offered.

Qualifications

• 3–5 years of experience in student recruitment or marketing.
• Strong understanding of higher education qualifications.
• Experience managing multiple projects under pressure.

Responsibilities

• Develop and execute admissions strategies.
• Manage the admissions process from inquiry to enrolment.
• Lead the admissions team to maintain service standards.
• Implement integrated marketing campaigns.
• Plan promotional events.
• Analyze marketing performance and student trends.

Skills

Student recruitment

Marketing strategy

Communication skills

Team leadership

Digital marketing tools

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Master’s degree (preferred)

Tools

CRM systems

Social media platforms

Job description

Ignition Pro School for Entrepreneurs is seeking a dynamic, strategic, and results-driven Admissions and Marketing Manager to lead student recruitment and marketing initiatives. The primary responsibility of this role is to increase enrolment across our International Foundation, Undergraduate, and Postgraduate programs, offering British qualifications in Pakistan. The ideal candidate will be proactive, creative, and well-versed in both admissions management and modern marketing strategies.

Key Responsibilities:

Student Recruitment & Admissions

• Develop and execute a comprehensive admissions strategy to meet and exceed student enrolment targets.
• Manage the entire admissions process — from inquiry to enrolment — ensuring an efficient and applicant-friendly experience.
• Lead and support the admissions team to maintain high service standards and responsiveness.
• Build strong relationships with prospective students, parents, academic counselors, and partners.
• Oversee timely application processing, interviews, evaluations, and final admission decisions.
• Utilize PR, school outreach, online platforms, and partnerships to attract applicants.
• Design and implement integrated marketing campaigns (digital & offline) to promote academic programs.
• Create compelling marketing materials including brochures, social media content, videos, and website updates.
• Plan and execute promotional events such as open days, webinars, school visits, and info sessions.
• Establish and maintain partnerships with schools, colleges, education consultants, and corporate organizations.
• Monitor and analyze marketing performance, student trends, and competitor activities to continuously refine strategies.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
• Minimum 3–5 years of experience in student recruitment, admissions, or marketing (preferably in the education sector).
• Strong understanding of higher education and international qualifications (UK system preferred).
• Excellent communication, presentation, and interpersonal skills.
• Experience with digital marketing tools, CRM systems, and social media platforms.
• Proven ability to lead teams, manage multiple projects, and meet deadlines under pressure.
• Creative mindset with strong analytical and problem-solving skills.

What We Offer:

• A vibrant and entrepreneurial work environment
• Opportunities to work on innovative education projects
• Professional growth and leadership development
• Competitive salary and performance incentives