Manager - Global Growth

The Citizens Foundation; Karachi Division; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

The Citizens Foundation is seeking a dynamic Manager - Global Growth to lead international donor acquisition and optimize digital fundraising across key markets. You will drive media planning, budgeting, and end-to-end campaign execution with a focus on maximizing ROI and expanding TCF’s brand globally.

Engage with media agencies, partners, and internal teams to align on goals. Leverage GA4 analytics to derive insights, enhance conversion funnels, and explore new digital channels for growth.

Qualifications

• Bachelor’s degree in Marketing, Digital Advertising or relevant field.
• 3–4 years of work experience in media planning and buying or digital marketing.
• Proficiency with Meta Ads Manager, Google Ads and GA4.
• Strong analytical, communication and project management skills.

Responsibilities

• Develop and execute digital growth strategies across global markets.
• Identify and prioritize high-potential donor segments and geographies.
• Create and manage digital media budgets for TCF and its country partners.
• Lead media planning and buying across platforms including Meta, Google and programmatic channels.
• Manage end-to-end digital campaigns from ideation to launch and optimization.
• Monitor campaign performance using GA4, attribution models and platform analytics.
• Generate actionable insights to improve conversion rates and fundraising ROI.
• Collaborate with internal teams and external partners to align on campaign goals and deliverables.
• Oversee updates to fundraising products and donation platforms; manage website content and conversion funnel optimization.
• Explore new digital channels and partnerships to expand TCF’s global reach.

Education

Bachelor’s degree in Marketing, Digital Advertising or relevant field

Tools

Meta Ads Manager

Google Ads

GA4

CRM tools

Website management

Job description

We are seeking a dynamic and data-driven Manager - Global Growth to lead international donor acquisition and drive digital fundraising performance across key global markets. This role will be instrumental in expanding TCF’s brand presence and optimizing digital campaigns to maximize ROI.

• Develop and execute digital growth strategies across global markets (US, UK, Canada, Middle East, Europe, Australia, Pakistan).
• Identify and prioritize high-potential donor segments and geographies.
• Create and manage digital media budgets for TCF and its country partners.

Campaign Execution:

• Lead media planning and buying across platforms including Meta, Google, and programmatic channels.
• Manage end-to-end digital campaigns from ideation to launch and optimization.

Analytics & Reporting:

• Monitor campaign performance using GA4, attribution models, and platform analytics.
• Generate actionable insights to improve conversion rates and fundraising ROI.

Stakeholder Management:

• Collaborate with internal teams and external partners to align on campaign goals and deliverables.
• Manage relationships with media agencies, platform reps, and tech vendors.

Platform & Product Oversight:

• Oversee updates to fundraising products and donation platforms.
• Manage website content, user experience, and conversion funnel optimization.
• Explore new digital channels and partnerships to expand TCF’s global reach.
• Stay updated on industry trends and emerging tools to enhance performance.

Required Skills:

• Proficiency in Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4).
• Strong understanding of attribution models, conversion tracking, and ROI analysis.
• Experience with website management, donation platforms, and CRM tools is a plus.
• Excellent communication, analytical, and project management skills.

Education:

Bachelor’s degree in Marketing, Digital Advertising or relevant field.

Experience:

At least 3 to 4 years of work experience in media planning and buying or digital marketing.