Lead Generation Specialist (Appointment Setter) — B2B Merchant Services

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Lahore

On-site

PKR 1,004,000 - 1,674,000

Full time

3 days ago

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Job summary

Payment Circle is hiring a Lead Generation Specialist to drive qualified B2B conversations with owners and decision-makers of online businesses needing merchant accounts and payment-processing solutions. You will research targets, build prospect lists, and run outbound sequences across email, LinkedIn, and phone channels.

You will qualify leads for our sales team, refine targeting based on channel performance, and collaborate with inbound sales to optimize lead quality and conversion rates.

Qualifications

Proven B2B lead-generation experience.
Demonstrable history of generating qualified leads or booked meetings.
Strong experience with prospect research.
Strong cold-email knowledge.
LinkedIn prospecting experience.
Experience finding business owners and decision-makers.
CRM experience.
Ability to segment leads by industry and qualification criteria.
Understanding of deliverability, domain reputation, email verification, and outreach best practices.
Strong spreadsheet/data-management skills.
Experience measuring conversion rates and campaign performance.

Responsibilities

Generate qualified merchant-services leads for Payment Circle.
Research and identify online businesses that match target customer profiles.
Find business owners, founders, CFOs, operations managers, finance leaders, and other decision-makers.
Build targeted prospect databases by industry, size, location, processing profile, and business model.
Conduct outbound outreach through cold email, LinkedIn, phone prospecting, directories, databases, referrals and partnerships.
Create and manage prospecting sequences.
Personalize outreach based on the merchant's industry and business model.
Qualify prospects before handing them to sales.
Identify merchants facing high costs, processing limitations, account holds, or other issues.
Maintain accurate lead information inside the CRM and track outreach activity.

Skills

B2B lead generation

Prospect research

Cold email

LinkedIn prospecting

CRM

Data management

Lead qualification

Campaign measurement

Tools

LinkedIn Sales Navigator

Apollo

ZoomInfo

Lemlist

Hunter

Snov.io

RocketReach

Crunchbase

HubSpot

Job description

Role: Lead Generation Specialist — B2B

Merchant Services

Position: Lead Generation Specialist / B2B Appointment Setter
Employment Type: Full-Time
Industry: Fintech / Merchant Services / B2B Lead Generation

About the Role

Payment Circle is looking for a highly skilled Lead Generation Specialist with proven experience generating qualified B2B leads.

This is not a basic data-entry or list-building position. We need someone who understands how to identify the right businesses, locate decisionmakers, build targeted prospect lists, conduct outbound outreach, test different acquisition channels, and consistently generate qualified conversations for our sales team. Our target customers are primarily owners and decision-makers of U.S.-based online businesses that need merchant accounts and payment-processing solutions.

Key Responsibilities

Generate qualified merchant-services leads for Payment Circle.
Research and identify online businesses that match our target customer profiles.
Find business owners, founders, CFOs, operations managers, finance leaders, and other relevant decision-makers.
Build targeted prospect databases by industry, size, location, processing profile, and business model.
Conduct outbound outreach through:
- Cold email
- LinkedIn
- Phone prospecting
- Business directories
- Industry databases
- Referral opportunities
- Online communities
- Partnerships
- Other proven B2B acquisition channels
Create and manage prospecting sequences.
Personalize outreach based on the merchant's industry and business model.
Qualify prospects before handing them to sales.
Identify merchants that may be experiencing:
- High processing costs
- Processor limitations
- Account holds
- Gateway limitations
- Scaling problems
- Recurring-billing issues
- International/payment restrictions
- High-risk or specialized underwriting challenges
Maintain accurate lead information inside the CRM.
Track outreach activity and lead sources.
Test new lead-generation strategies.
Analyze which industries, messages, channels, and campaigns produce the highest-quality opportunities.
Coordinate closely with the inbound sales team to understand lead quality.
Continuously improve targeting based on approval and conversion data.

Primary Target Markets

E-commerce and DTC brands
SaaS companies
Subscription businesses
Digital products and memberships
Professional services
Marketing agencies
Supplements and nutraceuticals
Health, wellness, and eligible telehealth businesses
Online courses and coaching
Travel and ticketing businesses
B2B online businesses
Online marketplaces
Other eligible internet-based businesses

The Lead Generation Specialist is expected to understand that not every business is a suitable merchant-services prospect. Lead quality is more important than simply generating large lists.

Required Experience

Proven B2B lead-generation experience.
Demonstrable history of generating qualified leads or booked meetings.
Strong experience with prospect research.
Strong cold-email knowledge.
LinkedIn prospecting experience.
Experience finding business owners and decision-makers.
CRM experience.
Ability to segment leads by industry and qualification criteria.
Understanding of deliverability, domain reputation, email verification, and outreach best practices.
Strong spreadsheet/data-management skills.
Experience measuring conversion rates and campaign performance.