Junior Marketing Executive – Meta Ads & Social Media

Nasksoft; Punjab; On-site; PKR 446,000 - 781,000; Full time

Job summary

NaskSoft in Lahore District, Punjab, is seeking a Junior Marketing Executive to support Meta Ads and social media campaigns. This on-site role involves planning, executing, and optimizing ads, as well as coordinating with design and content teams to ensure consistent brand messaging.

Ideal candidates have strong marketing fundamentals, basic market research skills, and a willingness to grow in digital marketing strategies across platforms like Facebook, Instagram, TikTok, and LinkedIn.

Qualifications

• Strong market planning and marketing skills to support campaign strategy and execution.
• Market research to gather audience insights and monitor competitor activity.
• Clear written and verbal communication for internal teams and social audiences.
• Understanding of how digital marketing drives lead generation and revenue.
• Familiarity with Meta Ads Manager and major social platforms; ability to analyze campaign metrics.

Responsibilities

• Create and schedule posts across Meta and other social platforms.
• Monitor engagement and campaign performance; optimize accordingly.
• Conduct basic market and audience research to inform campaigns.
• Coordinate with design and content teams for brand-consistent messaging.
• Prepare performance reports and provide recommendations to improve reach and conversions.
• Support broader digital marketing initiatives aligned with client and company goals.

Skills

Market planning

Market research

Communication

Lead generation

Campaign analysis

Social media strategy

Team collaboration

Time management

Education

Bachelor’s degree in Marketing or related field

Ongoing studies in Marketing or related field

Tools

Meta Ads Manager

Facebook Business Suite

Google Analytics

Job description

Company Description

NaskSoft is a digital technology company focused on enhancing business efficiency, particularly for e-commerce organizations, through end-to-end solutions from branding to sales growth. The company delivers out-of-the-box services that help businesses strengthen their online presence and streamline operations. Core service areas include e-commerce, web and app development, web design, SEO, social media marketing, email marketing, visual editing, content writing, and IT networking. With a strong commitment to customer satisfaction and excellence, NaskSoft’s dedicated team aims to deliver skillful work and measurable results for clients.

Role Description

The Junior Marketing Executive – Meta Ads & Social Media role is a full-time, on-site position based in the Lahore District. This role involves assisting in the planning, execution, and optimization of Meta (Facebook and Instagram) advertising campaigns and managing day-to-day social media activities across relevant platforms. Responsibilities include creating and scheduling posts, monitoring engagement and campaign performance, conducting basic market and audience research, and coordinating with the design and content teams to ensure brand-consistent messaging. The role also includes preparing performance reports, making recommendations to improve reach and conversions, and supporting broader digital marketing initiatives aligned with client and company goals.

Qualifications

• Strong market planning and marketing skills, with the ability to support campaign strategy and execution.


• Market research skills to gather and interpret audience insights and competitor activity.


• Effective communication skills, including clear written and verbal communication for internal teams and social media audiences.


• Basic understanding of sales principles and how digital marketing contributes to lead generation and revenue.


• Familiarity with Meta Ads Manager and social media platforms (Facebook, Instagram; TikTok or LinkedIn is a plus).


• Ability to analyze basic campaign metrics and prepare concise performance reports.
  
• Attention to detail, time management, and the ability to work on-site in a collaborative team environment.


• Bachelor’s degree or ongoing studies in Marketing, Business, Communications, or a related field preferred.


• Previous internship or entry-level experience in digital marketing or social media management is an advantage but not mandatory.