Jr. Marketing Executive

KalSoft; Karachi Division; On-site; PKR 502,000 - 837,000; Full time

Job summary

KalSoft is seeking a creative Marketing Executive to join its growing marketing team in Karachi. You will plan and execute marketing campaigns, create engaging content, and support brand awareness initiatives to drive lead generation.

The ideal candidate has a Bachelor's in marketing or related field and at least 1 year of experience in marketing, preferably in IT. You should be results-driven, with strong communication skills and a passion for digital marketing.

Qualifications

• Bachelor’s degree in marketing, Business, or related field.
• Minimum 1 year of marketing experience, IT industry preferred.
• Strong knowledge of digital marketing channels and tools.
• Excellent written and verbal communication skills.
• Proactive, results-driven mindset with deadline focus.
• Willingness to learn about IT trends and technologies.

Responsibilities

• Develop and execute marketing strategies across online and offline channels.
• Manage digital marketing channels including social media and email marketing.
• Create marketing collaterals such as success stories, articles, posts, and promotional materials.
• Conduct market research to identify trends, competition and opportunities.
• Coordinate events, webinars, conferences, and promotions for brand visibility.
• Monitor marketing metrics and prepare KPI reports to measure campaign effectiveness.

Skills

Digital marketing

Content creation

Communication skills

Lead generation

Education

Bachelor’s degree in marketing, Business, or a related field

Job description

KalSoft is looking for a creative and results-driven Marketing Executive to join its growing marketing team. The ideal candidate will be responsible for planning and executing marketing campaigns, creating engaging content, supporting brand awareness initiatives, and contributing to lead generation efforts. This role is ideal for individuals who are passionate about marketing, digital media, and the IT services industry.

Location: Karachi
Experience Required: 1+ Years
Employment Type: Full-Time

Responsibilities:

• Develop and execute marketing strategies: Collaborate with the engagement team to create effective marketing plans that align with the company's goals and objectives. This includes online and offline marketing initiatives.
• Digital Marketing: Manage various digital marketing channels, including but not limited to social media and email marketing.
• Content creation: Contribute to the development of marketing collaterals, such as customer success stories, articles, social media content, and promotional materials, to attract and engage target audiences.
• Market research: Conduct market research to identify trends, competition, and opportunities. Use data-driven insights to inform marketing strategies and decision-making.
• Events and promotions: Coordinate and participate in events, webinars, conferences, and other promotional activities to enhance brand visibility and networking opportunities.
• Marketing analytics: Monitor and analyze marketing performance metrics, preparing regular reports on key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.

Requirements:

• Bachelor’s degree in marketing, Business, or a related field.
• At least 1 year of experience in marketing, preferably in the IT industry. Candidates with additional experience will be given priority.
• Strong understanding of digital marketing channels, tools, and strategies.
• Excellent written and verbal communication skills.
• Proactive, results-driven attitude with a commitment to achieving targets and deadlines.
• Knowledge of IT services will be a significant advantage.
• Adaptability and willingness to learn about new technologies and trends in the IT industry.