IT Marketing Associate: Campaigns, Content & Growth

KalSoft; Karachi Division; On-site; PKR 502,000 - 837,000; Full time

Job summary

KalSoft is seeking a creative Marketing Executive to join its growing marketing team in Karachi. You will plan and execute marketing campaigns, create engaging content, and support brand awareness initiatives to drive lead generation.

The ideal candidate has a Bachelor's in marketing or related field and at least 1 year of experience in marketing, preferably in IT. You should be results-driven, with strong communication skills and a passion for digital marketing.

Qualifications

• Bachelor’s degree in marketing, Business, or related field.
• Minimum 1 year of marketing experience, IT industry preferred.
• Strong knowledge of digital marketing channels and tools.
• Excellent written and verbal communication skills.
• Proactive, results-driven mindset with deadline focus.
• Willingness to learn about IT trends and technologies.

Responsibilities

• Develop and execute marketing strategies across online and offline channels.
• Manage digital marketing channels including social media and email marketing.
• Create marketing collaterals such as success stories, articles, posts, and promotional materials.
• Conduct market research to identify trends, competition and opportunities.
• Coordinate events, webinars, conferences, and promotions for brand visibility.
• Monitor marketing metrics and prepare KPI reports to measure campaign effectiveness.

Skills

Digital marketing

Content creation

Communication skills

Lead generation

Education

Bachelor’s degree in marketing, Business, or a related field

Job description

KalSoft is seeking a creative Marketing Executive to join its growing marketing team in Karachi. You will plan and execute marketing campaigns, create engaging content, and support brand awareness initiatives to drive lead generation.

The ideal candidate has a Bachelor's in marketing or related field and at least 1 year of experience in marketing, preferably in IT. You should be results-driven, with strong communication skills and a passion for digital marketing.