ICP-Driven Content Marketer for Conversions & SEO

Code District LLC; Lahore; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

Code District LLC is seeking a strategic Content Marketer to craft audience-first content that not only ranks but converts. You will align messaging with ICPs, integrate basic SEO practices, and create content across blogs, case studies, and guides that moves prospects through the buying funnel.

You will optimize on-page elements, refresh existing content, and work with keyword tools to ensure relevance and performance for a B2B/SaaS audience in a fast-paced environment.

Qualifications

• 1-2 years of professional writing experience in content marketing, preferably in B2B or SaaS environments.
• Strong on-page SEO principles and comfort using keyword/SEO tools (Ahrefs, SEMrush, Clearscope, SurferSEO).
• Proven ability to tailor voice, tone, and depth of content to technical or specialized professional audiences.
• A portfolio of published articles/content pieces that showcase readability, structure, and business value.
• Self-starter with strong time-management skills and ability to manage content schedules independently.

Responsibilities

• Audience Alignment: understand ICPs, their pain points, goals, and workflows.
• Value-First Creation: draft articles, case studies, guides, and messaging with actionable insights.
• Funnel Optimization: create content for each stage of the buyer journey (ToFU, MoFU, BoFU).
• SEO Writing & On-Page Optimization: research keywords and write content that answers search intent; optimize headings, meta, titles, and internal links.

Skills

Content writing

SEO

ICP targeting

Portfolio

Time management

Tools

Ahrefs

SEMrush

Clearscope

SurferSEO

Job description

Code District LLC is seeking a strategic Content Marketer to craft audience-first content that not only ranks but converts. You will align messaging with ICPs, integrate basic SEO practices, and create content across blogs, case studies, and guides that moves prospects through the buying funnel.

You will optimize on-page elements, refresh existing content, and work with keyword tools to ensure relevance and performance for a B2B/SaaS audience in a fast-paced environment.