Content Marketer

ibex; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

ibex is seeking a content marketer to craft engaging, high-quality content across blogs, websites, emails, and ads. You will emphasize SEO, social media, and versatile writing to fit different publishing platforms.

Responsibilities include researching viral/competitor content, performing keyword research with Google Keyword Planner, Moz, and SEMrush, and collaborating with teammates to navigate approvals while continually learning new marketing techniques.

Qualifications

• Experience writing blogs, website content, technical pieces, research papers, guides and promotional emails/ads.
• Keyword research capabilities on Google Keyword Planners, Moz, SEM Rush.
• Ability to liaise with team members and navigate approvals.
• Content writing for websites, blogs, social media, ads, email outreach, and online marketing research.
• Knowledge of content marketing strategies, user funnels and personas.

Responsibilities

• Create engaging, high-quality convertible content that supports marketing objectives.
• Research viral and competitor content relevant to our niche and websites.
• Write copy for websites, blogs, social media posts, ads, and email outreach.
• Optimize content for Search Engine visibility and social media engagement across platforms.
• Adapt writing style for different publishing platforms and obtain approvals.

Skills

Content marketing strategy

SEO writing

Versatile content writing

Keyword research

Adaptable writing style

Team collaboration

Tools

Google Keyword Planner

Moz

SEMrush

Job description

Create engaging, high-quality convertible, content that supports the company's marketing, and communication objectives.

• Search capabilities with basic knowledge using Google operators.
• Researching viral and competitor content relevant to our niche and websites
• Experience in writing versatile pieces of content encompassing blogs, website content, technical pieces, research papers, guides and promotional emails/ads etc.
• Capability to understand technologies related to cable, and tv and write up helpful content
• Writing content optimized for Search Engine/social media and suitable to different publishing platforms
• Ability to adapt writing style in accordance with the publishing platforms and tweak content until approved
• Thorough knowledge of content marketing strategies, user funnels, personas etc.
• Keyword research capabilities on Google Keyword Planners, Moz, SEM Rush
• The incumbent should have the ability to liaise with team members and work his/her way through the different levels of approvals
• The quest for knowledge and urgency to learn new marketing techniques and technologies is a must
• Content marketer will be writing copy for websites, blogs, social media posts, ads, email outreach, and doing research/efforts required for online marketing endeavors
• Experience in writing diverse content, including blogs, Webcopy content, technical articles, research papers, guides, and promotional emails/ads.
• The incumbent should have the ability to liaise with team members and work his/her way through the different level of approvals
• Responsibilities include writing for websites, blogs, social media, ads, email outreach, and conducting online marketing research.
• Eager to learn and adopt new marketing techniques and technologies.
• A comprehensive understanding of Content Related Google updates

Ability to understand and write about Internet and TV technologies.

Thorough knowledge of content marketing strategies, user funnels, and personas.