Conversion-Focused Content Writer

Hybrid Mediaworks; Islamabad; On-site; PKR 8,386,916 - 12,580,374; Full time

Benefits offered by this job

Competitive basic salaries with bonuses

Health insurance

Team social events

Paid leaves

Job summary

A digital marketing agency in Islamabad is seeking a skilled Content Writer to create persuasive, high-impact content that drives sales and increases conversion rates. The ideal candidate will have 1–2 years of experience in content writing, a strong understanding of conversion rate optimization (CRO), and excellent writing skills. Responsibilities include crafting content tailored to the customer journey, performing keyword research, and collaborating with various teams. This role offers competitive salaries and growth opportunities.

Qualifications

• 1–2 years of experience in content writing, ideally in sales-driven or conversion-focused roles.
• Strong experience in writing persuasive, sales-centric, and conversion-oriented content.
• Good understanding of CRO principles, funnel-building, user intent, and persuasive writing.

Responsibilities

• Write compelling and conversion-focused content for websites, emails, blogs, and social media.
• Perform keyword research and apply SEO best practices.
• Analyze content performance using tools like Google Analytics and SEMrush.

Skills

Conversion rate optimization (CRO)

SEO and keyword strategy

Landing page & email content writing

A/B testing & performance analysis

Funnel-based content creation

Strong storytelling & communication

Education

Bachelor’s degree in Marketing, Journalism, Communications, or a related field

Tools

Google Analytics

SEMrush

Hotjar

Job description

A digital marketing agency in Islamabad is seeking a skilled Content Writer to create persuasive, high-impact content that drives sales and increases conversion rates. The ideal candidate will have 1–2 years of experience in content writing, a strong understanding of conversion rate optimization (CRO), and excellent writing skills. Responsibilities include crafting content tailored to the customer journey, performing keyword research, and collaborating with various teams. This role offers competitive salaries and growth opportunities.