ICP‑Driven Content Marketer for SEO & Conversion

Code District; Lahore; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

Code District is looking for a strategic, detail-oriented Content Marketer who understands that great content doesn't just rank, it converts. You will craft ICP-aligned, value-driven content that moves buyers through the funnel.

As a hands-on writer with SEO basics, you will optimize on-page elements, refreshing content to preserve rankings and drive conversions in a B2B or SaaS context.

Qualifications

• 1–2+ years of professional writing in content marketing, ideally in B2B or SaaS.
• Strong on-page SEO knowledge and experience with keyword tools.
• Ability to tailor voice to technical or specialized audiences.
• A publishable portfolio showing readability and business impact.
• Self-starter with strong time-management and editorial discipline.

Responsibilities

• Develop ICP-aligned, value-driven content strategy and messaging.
• Create articles, case studies, guides that address customer pain points.
• Perform keyword research and optimize on-page elements for SEO.
• Refresh and update existing content to preserve rankings.

Skills

Content marketing

SEO writing

ICP thinking

Portfolio

Time management

Tools

Ahrefs

SEMrush

Clearscope

SurferSEO

WordPress

Google Analytics

Job description

Code District is looking for a strategic, detail-oriented Content Marketer who understands that great content doesn't just rank, it converts. You will craft ICP-aligned, value-driven content that moves buyers through the funnel.

As a hands-on writer with SEO basics, you will optimize on-page elements, refreshing content to preserve rankings and drive conversions in a B2B or SaaS context.