Hybrid Digital Media Planner – Campaigns & Insights
WPP
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Job summary
WPP Media Pakistan is hiring a Digital Media Analyst to support planning and execution of campaigns across paid social, search, video, display and programmatic channels. You will prepare media plans, budgets, and performance reports, collaborate with strategy, analytics and content teams, and ensure timely delivery within budget.
Minimum qualifications include a Bachelor's degree in marketing or related field and 0–2 years in digital media, with knowledge of Google Ads, Meta Ads Manager, TikTok
Qualifications
- Bachelor's degree in marketing or related field.
- 0–2 years of experience in Digital Media or related fields.
- Knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Campaign Manager 360, or analytics tools.
- Excel proficiency.
Responsibilities
- Support the development of digital media plans across paid social, search, video, display, and programmatic platforms.
- Prepare media plans, flowcharts, budget allocations, and campaign implementation documents.
- Coordinate campaign launches with internal teams and media partners.
- Monitor campaign delivery, pacing, and performance against KPIs.
- Analyze campaign data and provide optimization recommendations.
- Prepare weekly, monthly, and campaign-end performance reports.
Skills
Education
Tools
Job description
WPP Media Pakistan is hiring a Digital Media Analyst to support planning and execution of campaigns across paid social, search, video, display and programmatic channels. You will prepare media plans, budgets, and performance reports, collaborate with strategy, analytics and content teams, and ensure timely delivery within budget.
Minimum qualifications include a Bachelor's degree in marketing or related field and 0–2 years in digital media, with knowledge of Google Ads, Meta Ads Manager, TikTok
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