Media Planning Associate: Grow with AI-Driven Campaigns

WPP; Karachi Division; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

WPP Media Pakistan is seeking an Assistant Media Planner to support media strategies across traditional and digital channels. You will help translate client objectives into actionable media recommendations and coordinate with brand teams and vendors to deliver campaigns.

Ideal candidates have 2–3 years in media planning, strong Excel skills, and a proactive, analytical mindset. This role offers growth within a global agency network in a dynamic market.

Qualifications

• Bachelor’s degree in BBA, Marketing, Business, Media, or a related field from a reputable university.
• 2–3 years of relevant experience in media planning, media buying, digital media, or a related field.
• Experience working with media planning tools, data, and campaign performance analysis will be an advantage.

Responsibilities

• Support development of media strategies and annual plans across traditional and digital channels to achieve brand KPIs.
• Assist in maintaining strong relationships with brand teams and media partners for opportunities.
• Support creation of media plans based on client objectives and audience insights.
• Analyze campaign and media data to offer optimization recommendations.
• Coordinate with internal and external teams to ensure timely delivery of plans and reports.
• Assist in preparing campaign launch materials and performance updates for stakeholders.

Skills

Strong organizational and numerical

Fast-paced work

MS Excel proficiency

Attention to detail

Analytical problem solving

Interpersonal and communication

Proactive learning

Traditional & digital media knowledge

Education

Bachelor’s degree in BBA, Marketing, Business, Media, or related field

Tools

MS Excel

Media planning tools

Job description

WPP Media Pakistan is seeking an Assistant Media Planner to support media strategies across traditional and digital channels. You will help translate client objectives into actionable media recommendations and coordinate with brand teams and vendors to deliver campaigns.

Ideal candidates have 2–3 years in media planning, strong Excel skills, and a proactive, analytical mindset. This role offers growth within a global agency network in a dynamic market.