Head of Marketing

SPERTON - Where Great People Meet; Lahore; On-site; PKR 4,200,000 - 8,000,000; Full time

Job summary

Sperton Pakistan is seeking a Head of Marketing to lead the strategy and growth for three fashion brands. You will shape brand identity, drive awareness, and revenue, and lead creative campaigns across local and international markets.

The role demands 10+ years in fashion marketing, leadership experience, and a strong track record in social media, PR, influencer marketing, and brand positioning. You will oversee campaigns, shoots, content, and B2B outreach with senior ownership.

Qualifications

• 10+ years of fashion or luxury marketing experience.
• Minimum 5 years in marketing leadership roles.
• Strong understanding of Instagram, TikTok, Meta, and digital marketing.
• Proven experience in fashion campaigns, content strategy, and social media management.
• Strong PR network with influencer seeding, celebrity placements, and media relations.

Responsibilities

• Develop annual and seasonal marketing strategies and plans.
• Define brand positioning, target audiences, and communications.
• Monitor market trends, customer behavior, and competitor activity.
• Build and maintain a consistent brand voice across channels.

Skills

Fashion marketing

Brand strategy

Social media management

PR & media relations

Influencer marketing

Campaign management

Leadership

Job description

Job Description:

Why This Role?

We are looking for an experienced Head of Marketing to lead the marketing strategy and brand growth for three fashion brands. This is a senior leadership opportunity for a marketing professional with strong experience in fashion, luxury, social media, PR, campaigns, influencer marketing, and brand positioning.

You will have a key role in shaping brand identity, driving awareness and revenue, leading creative campaigns, and developing strategies for both local and international market expansion.

Key Info

Location: Head Office, Lahore - Onsite

Experience: 10+ years in Fashion / Luxury Marketing

Why Apply for This Role?

• Lead marketing strategy across three fashion brands.
• Shape brand positioning, voice, and customer engagement.
• Drive high-impact campaigns, PR, influencer, and celebrity initiatives.
• Lead creative direction for fashion shoots and launches.
• Develop strategies for brand growth and revenue generation.
• Explore B2B opportunities with multi-brand retailers locally and internationally.
• Work in a senior leadership role with significant ownership and influence.

Key Responsibilities

Strategy & Brand Vision

• Develop annual and seasonal marketing strategies and plans.
• Define brand positioning, target audiences, and communication strategies.
• Monitor market trends, customer behavior, and competitor activity.
• Build and maintain a consistent brand voice across all channels.

Content & Social Media

• Develop and manage daily content plans across all three brands.
• Oversee Instagram grid posts, Reels, and Stories.
• Ensure content is aligned with brand identity and approved by leadership.
• Plan and coordinate bi-weekly live sessions from the studio.
• Monitor social media performance and optimize content strategies accordingly.

Campaigns, PR & Creative Direction

• Develop and manage the annual marketing calendar covering launches, campaigns, events, and key brand activities.
• Create mood boards and provide creative direction for fashion and campaign shoots.
• Manage monthly PR activities, including influencer seeding, celebrity placements, and media relations.
• Build and maintain strong relationships with influencers, celebrities, media, and relevant industry contacts.

Growth & Business Expansion

• Develop strategies to increase brand awareness, customer engagement, and revenue.
• Identify new marketing and commercial growth opportunities.
• Lead B2B outreach to multi-brand retail stores in local and international markets.
• Support brand expansion and market development initiatives.

Marketing Operations & Reporting

• Maintain a structured daily posting schedule across all three brands.
• Share the daily content plan by 10:00 AM, covering planned content throughout the day.
• Submit a weekly marketing plan every Monday covering the content calendar, shoot days, PR seeding, live sessions, and performance reporting.
• Track campaign and social media performance and provide regular reports to leadership.

What We're Looking For in You:

• 10+ years of professional marketing experience, preferably within fashion, luxury, retail, or lifestyle brands.
• Minimum 5 years of experience in a marketing leadership role.
• Strong understanding of Instagram, TikTok, Meta, and digital marketing.
• Proven experience in fashion campaigns, content strategy, and social media management.
• Strong PR network with experience in influencer seeding, celebrity placements, and media relations.
• Experience providing creative direction for fashion and commercial shoots.
• Strong understanding of brand positioning and customer targeting.
• Experience developing marketing strategies focused on brand awareness, engagement, and revenue growth.
• Strong leadership and team-management capabilities.
• Excellent communication, planning, coordination, and reporting skills.
• Experience with B2B marketing and international market outreach will be an advantage.

What We Offer

• A senior leadership position across three fashion brands.
• Significant ownership over marketing strategy and brand growth.
• Opportunity to lead creative campaigns, PR, social media, and brand initiatives.
• Exposure to local and international market expansion.
• A dynamic and creative fashion environment.
• Opportunity to make a direct impact on brand visibility, engagement, and commercial growth.

About Sperton

Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.