Creative Executive

Infinity Media; Lahore; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

Infinity Media in Lahore is seeking a Creative Executive to lead the brand's creative vision for campaigns, shoots, and seasonal launches. You will shape visual storytelling, styling, mood boards, and ensure a cohesive brand identity across all channels.

Collaborating with design, marketing and production, you’ll plan photoshoots, oversee art direction, and develop engaging content for lookbooks and social campaigns, keeping the brand fresh and on-trend.

Qualifications

• Strong understanding of fashion aesthetics and visual storytelling.
• Experience leading creative direction for fashion or lifestyle brands.
• Proven ability to plan and art-direct photoshoots and video content.
• Excellent eye for design, color theory, and typography.
• Solid knowledge of social media and fashion content performance.

Responsibilities

• Creative Direction: develop and execute the creative vision for collections, campaigns, and seasonal launches.
• Shoot Planning: plan and run photo/video shoots from concept to delivery.
• Brand Identity: maintain and evolve brand identity across platforms with consistent visuals.
• Cross-Team Collaboration: work with design, marketing, and production to deliver on-brand concepts.
• Content Ideation: generate engaging content for lookbooks, social campaigns, and storytelling.
• Trend Analysis: monitor fashion trends to keep the brand fresh and relevant.

Skills

Fashion aesthetics

Creative direction

Photoshoot planning

Brand storytelling

Social media knowledge

Project management

Multitasking

Visual communication

Tools

Adobe Creative Suite

Canva

Job description

We're looking for a creative mind with strong expertise in managing and growing a clothing brand. As a Creative Executive at Infinity Media, you'll drive the creative vision for our fashion brand — from campaign direction to content ideation — ensuring every touchpoint reflects our unique brand identity.

At a glance

• Team Marketing
• Type Full-Time, on-site
• Location Gulberg III, Lahore
• Schedule Mon-Sat, 9am-6pm
• Openings 1

What You'll Do

• Creative Direction: Develop and execute the creative vision for collections, campaigns, and seasonal launches that stand out in a competitive market
• Shoot Planning: Plan and execute photo/video shoots from concept to completion — including styling, mood boards, location scouting, and art direction
• Brand Identity: Maintain and evolve brand identity across all platforms, ensuring consistency in visual language, tone, and messaging
• Cross-Team Collaboration: Coordinate with design, marketing, and production teams to bring creative concepts to life on time and on brand
• Content Ideation: Create engaging content ideas for fashion launches, lookbooks, social media campaigns, and brand storytelling
• Trend Analysis: Stay ahead of fashion trends, aesthetic movements, and competitor activity to keep the brand fresh and relevant

What We're Looking For

• Strong understanding of fashion aesthetics, styling, and visual storytelling
• Experience in creative direction for a fashion or lifestyle brand
• Proven ability to plan and art-direct photoshoots and video content
• Excellent eye for design, color theory, and typography
• Deep knowledge of social media platforms and what performs well in fashion content
• Strong communication and project management skills
• Able to run several projects at once without dropping the details

Bonus Points

• Portfolio showcasing fashion campaigns, lookbooks, or brand content
• Experience with Adobe Creative Suite, Canva, or similar design tools
• Background in fashion merchandising or textile knowledge
• Understanding of influencer marketing and brand collaborations

Why Infinity Media?

This is a hands-on seat at the center of a growing fashion brand. The campaigns you concept ship under your direction — shoots you planned, identities you evolved, launches you art-directed. You'll see your taste on the rack and on the feed.

Bring us a campaign idea for a clothing brand you love — that's the conversation we want to have.