Head of Growth Products: Engagement & Personalization

JazzCash; Islamabad; On-site; PKR 8,000,000 - 14,000,000; Full time

Job summary

JazzCash, Pakistan’s leading mobile financial services platform, seeks a Stream Head Growth Products in Islamabad. You will own strategy, roadmap and delivery for growth engagements including promotions, personalization, conversational channels, and merchant offers.

You will turn hypotheses into shipped products, build a reusable engagement platform and lead a team as the portfolio scales. Strong fintech and data fluency are essential.

Qualifications

• 5-7 years of product management experience, including 3+ years building consumer growth products used by millions.
• Knowledge of engagement and CLM platforms, promotions engines, personalization systems and conversational AI.
• Data-fluent (SQL, product analytics, experiment design) with sound judgement on incentive economics.
• Excellent stakeholder management skills and familiarity with regulations for digital financial services.

Responsibilities

• Define the strategy and roadmap for engagement and growth products tied to MAU, activation, transaction frequency and retention.
• Build a configurable promotions engine with abuse controls and cost-per-incremental-user tracking.
• Lead personalization and conversational channels (in-app assistant and WhatsApp) with responsible use of generative AI.
• Design gamification, referrals and the push and in-app nudge stack.
• Build a merchant-funded offers platform to lower incentive spend.
• Prove impact through A/B tests, run delivery with engineering squads and ensure SBP and PTA compliance.

Skills

Product management

Growth platforms

SQL

Product analytics

Experiment design

Stakeholder management

Conversational AI

Education

Bachelor's/Master's degree in CS/Engineering/Business/Economics

Job description

JazzCash, Pakistan’s leading mobile financial services platform, seeks a Stream Head Growth Products in Islamabad. You will own strategy, roadmap and delivery for growth engagements including promotions, personalization, conversational channels, and merchant offers.

You will turn hypotheses into shipped products, build a reusable engagement platform and lead a team as the portfolio scales. Strong fintech and data fluency are essential.