UA and ASO Specialist (User Acquisition and App Store Optimization)

The Games Forest; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

The Games Forest, based in Lahore, is seeking a UA and ASO Specialist to lead paid user acquisition campaigns for mobile games. You will plan, execute, and optimize campaigns across Google Ads, Meta and other networks, while aligning app store optimization with feature releases and monetization goals.

Collaborating with product, design, and analytics teams, you will refine store listings, manage A/B tests for icons and screenshots, and deliver regular performance reports with data-driven

Qualifications

• Proficient in mobile UA for apps/games across major networks.
• Experience with Google Ads, Meta, and others for paid campaigns.
• Strong analytics and KPI-driven optimization.

Responsibilities

• Plan, execute and optimize UA campaigns across networks.
• Conduct market/competitor research to inform strategy.
• Refine store listings, metadata, and creatives; run A/B tests.
• Regular reporting on campaign performance and store visibility.

Skills

UA planning

ASO

Paid campaigns

Analytics & reporting

AB testing

Cross-functional

Tools

Google Ads

Meta Ads

Play Console

App Store Connect

Job description

Company Description

The Games Forest is a mobile game and app development company that focuses on creating engaging, high-quality experiences for global users. As the parent company of Vertex Gaming, it publishes mobile games on the Google Play Store and Apple App Store. The company offers end-to-end game development, app creation, and digital solutions, collaborating across teams to deliver polished products. Team members work in a dynamic, creative environment with opportunities to contribute to multiple titles and platforms.

Role Description

This is a full-time, on-site role based in Lahore for a UA and ASO Specialist (User Acquisition and App Store Optimization). The specialist will plan, execute, and optimize paid user acquisition campaigns across major ad networks and platforms, monitoring performance metrics and adjusting strategies to meet growth targets. Day-to-day responsibilities include conducting market and competitor research, refining store listings, optimizing keywords and metadata, and managing A/B tests for icons, screenshots, and descriptions to improve conversion rates. The role also involves collaboration with product, design, and analytics teams to align UA and ASO strategies with game features, updates, and monetization goals. Regular reporting on campaign performance and store visibility, along with proposing data-driven improvements, will be a key part of this position.

Qualifications

• Proficiency in user acquisition for mobile apps and games, including planning, running, and optimizing paid campaigns across platforms such as Google Ads, Meta, and other ad networks.
• Hands-on experience with app store optimization, including keyword research, metadata optimization, and A/B testing of icons, screenshots, and descriptions on Play Store and App Store.
• Strong analytical and reporting skills, with the ability to interpret performance data, track KPIs, and make data-driven recommendations using analytics tools and dashboards.
• Understanding of mobile gaming trends, user behavior, and funnel optimization, with the ability to collaborate effectively with product, design, and development teams.
• Excellent written and verbal communication skills, attention to detail, and the ability to manage multiple campaigns and priorities in a fast-paced environment.
• 1-2+ years prior experience in a mobile gaming or app-focused role is highly beneficial.