Growth Analytics Lead – Acquisition & Referrals

ACE MONEY TRANSFER LIMITED; Model Town Tehsil; On-site; PKR 1,000,000 - 1,800,000; Full time

Job summary

ACE Money Transfer Limited in Lahore, Pakistan, is seeking an Acquisition Growth Analyst to own referral, affiliate, and viral loops, focusing on acquisition quality and funnel performance. You will assess activation, first transaction rates, and corridor mix while driving data-driven improvements.

You will design experiments, quantify impact, and defend results to senior leadership, with cross-functional collaboration across Compliance, Product, and BI.

Qualifications

• 2 to 4 years of experience in customer acquisition, growth analytics, product analytics, or marketing analytics.
• Hands-on acquisition funnel management: owning a funnel end to end, from traffic and sign-up through activation and first transaction.
• Proven acquisition growth: a track record of measurable improvement in acquisition volume, conversion rate, or CAC efficiency that you can evidence and explain.
• Advanced Excel or Google Sheets: pivot tables, lookups, cohort tables, and financial modelling of unit economics.
• Demonstrated understanding of acquisition funnels, conversion rate optimisation, cohort analysis, retention curves, CAC, and LTV.
• Practical experience with A/B testing and experiment design, including significance, sample sizing, and common pitfalls.
• Ability to translate analysis into a clear recommendation and defend it to non-technical stakeholders.
• Strong written and spoken English.

Responsibilities

• Own end-to-end performance analysis of referral, affiliate, and viral loops.
• Model and monitor unit economics, CAC payback, and LTV by corridor.
• Design dual-sided incentive structures and payout triggers.
• Measure virality metrics and identify referral abuse with Compliance/BI.
• Analyse affiliate performance by partner and track channel performance for spend allocation.
• Lead experimentation: design, run, and interpret A/B tests across onboarding and incentives.
• Deliver weekly/monthly acquisition insights for leadership.

Skills

Strong English

Data analysis

A/B testing experience

Tools

Power BI

Tableau

Looker Studio

Metabase

GA4

Firebase

Amplitude

Job description

ACE Money Transfer Limited in Lahore, Pakistan, is seeking an Acquisition Growth Analyst to own referral, affiliate, and viral loops, focusing on acquisition quality and funnel performance. You will assess activation, first transaction rates, and corridor mix while driving data-driven improvements.

You will design experiments, quantify impact, and defend results to senior leadership, with cross-functional collaboration across Compliance, Product, and BI.