GRAPHIC DESIGNER (CREATIVE & DIGITAL MEDIA)

Apex Rankers; Saddar; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

The GRAPHIC DESIGNER (CREATIVE & DIGITAL MEDIA) role at PKLI&RC in Rawalpindi steers healthcare marketing and branding across hospital communications. You will work with clinical and administrative teams to craft compelling visual content that supports PHC quality and patient care standards.

The designer will produce brochures, banners, videos, infographics, and digital assets using Adobe Creative Cloud, ensuring compliance with healthcare ethics and our visual identity.

Qualifications

• Bachelor's or diploma with strong portfolio.
• 2–4 years of experience with Adobe Creative Cloud.
• Experience in print layout and UI banners.
• Experience in healthcare communications preferred.

Responsibilities

• Develop strategic healthcare marketing campaigns.
• Manage PKLI Rawalpindi's digital media presence and social platforms.
• Design brochures, annual reports, health flyers, event banners, and infographics.
• Organize public health awareness seminars, medical symposiums, and press conferences.
• Handle media relations, press releases, crisis communication protocols.
• Track marketing campaign analytics and optimize outreach while adhering to ethics.

Skills

Healthcare Branding

Public Relations

Digital Marketing

Content Strategy

Social Media Management

Press Release

Crisis Communications

Video/Infographics

Education

Bachelor's in Graphic Design / Fine Arts / Multimedia (16 Years)

Diploma in Graphic Design with portfolio

Tools

Adobe Creative Cloud

Illustrator

Photoshop

InDesign

Premiere Pro

After Effects

Job description

2. \"4. \"5. GRAPHIC DESIGNER (CREATIVE & DIGITAL MEDIA)The GRAPHIC DESIGNER (CREATIVE & DIGITAL MEDIA) position is a pivotal non-clinical professional appointment within the Department of Marketing & Communications at Pakistan Kidney and Liver Institute and Research Center (PKLI&RC) - Rawalpindi. Operating under the PKLI Professional Scale (Pay Band P-3 / Equivalent BS-16), the appointee will play a vital role in executing the institute's strategic vision, ensuring seamless healthcare operations, and upholding rigorous public sector governance and patient care quality benchmarks.The primary scope of the role encompasses specialized operational leadership, technical execution, and departmental coordination within PKLI Rawalpindi's modern hospital infrastructure. The position requires close liaison with cross-functional clinical and administrative units, ensuring strict adherence to Punjab Healthcare Commission (PHC) quality frameworks, statutory financial guidelines, and automated Hospital Management Information Systems (HMIS).This post offers an exceptional career trajectory for dynamic professionals committed to high-impact public healthcare service. The incumbent will work in a fast-paced, technology-driven tertiary healthcare environment, contributing directly to institutional capacity building, standard operating procedure (SOP) standardization, and elevated clinical support excellence.| Experience Required**24 Months**### | Minimum Qualifications & ExperienceEducational QualificationBachelor's in Graphic Design / Fine Arts / Multimedia (16 Years) or Diploma in Graphic Design with extensive professional portfolio.Prescribed Experience & Eligibility CriteriaMinimum 2-4 years experience in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), print layout, and UI banners.### | Job Description & Position OverviewThe GRAPHIC DESIGNER (CREATIVE & DIGITAL MEDIA) position is a pivotal non-clinical professional appointment within the Department of Marketing & Communications at Pakistan Kidney and Liver Institute and Research Center (PKLI&RC) - Rawalpindi. Operating under the PKLI Professional Scale (Pay Band P-3 / Equivalent BS-16), the appointee will play a vital role in executing the institute's strategic vision, ensuring seamless healthcare operations, and upholding rigorous public sector governance and patient care quality benchmarks.The primary scope of the role encompasses specialized operational leadership, technical execution, and departmental coordination within PKLI Rawalpindi's modern hospital infrastructure. The position requires close liaison with cross-functional clinical and administrative units, ensuring strict adherence to Punjab Healthcare Commission (PHC) quality frameworks, statutory financial guidelines, and automated Hospital Management Information Systems (HMIS).This post offers an exceptional career trajectory for dynamic professionals committed to high-impact public healthcare service. The incumbent will work in a fast-paced, technology-driven tertiary healthcare environment, contributing directly to institutional capacity building, standard operating procedure (SOP) standardization, and elevated clinical support excellence.### | Key Responsibilities & Professional Duties* | Develop and execute strategic healthcare marketing, institutional branding, and community health awareness campaigns.* | Manage PKLI Rawalpindi's digital media presence, official social platforms, informative video content, and patient health education series.* | Design high-impact medical brochures, annual reports, health flyers, event banners, and digital infographics using creative design suites.* | Organize public health awareness seminars, medical screening camps, liver/kidney transplant symposiums, and press conferences.* | Handle media relations, press releases, crisis communication protocols, and corporate health benefit partnerships.* | Track marketing campaign analytics, patient engagement metrics, and community feedback to optimize outreach strategies.* | Ensure all published material adheres strictly to healthcare advertising ethics, patient privacy laws, and corporate visual identity standards.### | Required Skills & Domain Competencies* | Healthcare Institutional Branding, Strategic Communications & Public Relations* | Digital Marketing, Social Media Community Management & SEO/Content Strategies* | Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)* | Public Health Awareness Campaign Design, Medical Symposiums & Event Organizing* | Press Release Drafting, Media Relations & Healthcare Crisis Communications* | Patient Video Testimonial Production, Health Infographics & Medical Layout Design* | Healthcare Advertising Ethics, Patient Privacy Laws (HIPAA Compliance) & Brand IdentityEvaluation Scheme for GRAPHIC DESIGNER (CREATIVE & DIGITAL MEDIA):* Phase 1: Practical Trade Test & Hands-On Skill Demonstration (70% Weightage) - Comprehensive technical execution, equipment handling, standard operating procedures, safety compliance, and task accuracy.* Phase 2: Viva Voce & Technical Knowledge Scrutiny (30% Weightage) - Fault isolation, tool terminology, emergency safety protocols, institutional service rules, and professional communication.| General Knowledge | 25% | 2666 MCQs | |