ASSISTANT MANAGER (MARKETING & COMMUNICATIONS)

Apex Rankers; Saddar; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Pakistan Kidney and Liver Institute and Research Center (PKLI&RC) Rawalpindi is seeking an Assistant Manager (Marketing & Communications) to drive strategic healthcare marketing, branding, and community health awareness campaigns in a fast-paced tertiary care setting.

The role requires a Master’s degree or MBA in Marketing or related field, 4–6 years hospital branding and digital media experience, and strong skills in press relations, events, and crisis communications.

Qualifications

• Master's degree / MBA (Marketing) / MS in Mass Communication, Media Studies, or Public Relations from an HEC recognized university.
• Minimum 4-6 years experience in hospital brand positioning, digital media campaigns, press releases, and event management.
• Strong ability to liaise with cross-functional clinical and administrative units; adherence to PHC quality frameworks.

Responsibilities

• Develop and execute strategic healthcare marketing, institutional branding, and community health awareness campaigns.
• Manage PKLI Rawalpindi's digital media presence, official social platforms, informative video content, and patient health education series.
• Design high-impact medical brochures, annual reports, health flyers, event banners, and digital infographics using design suites.
• Organize public health seminars, medical symposiums, and press conferences.
• Handle media relations, press releases, crisis communication protocols, and corporate health benefit partnerships.
• Track marketing analytics and patient engagement to optimize outreach strategies.

Skills

Healthcare Branding

Strategic Communications

Public Relations

Digital Marketing

Social Media Management

Content Strategy

Education

Master's/MBA/MS

Tools

Adobe Creative Cloud

Job description

2. \"4. \"5. ASSISTANT MANAGER (MARKETING & COMMUNICATIONS)The ASSISTANT MANAGER (MARKETING & COMMUNICATIONS) position is a pivotal non-clinical professional appointment within the Department of Marketing & Communications at Pakistan Kidney and Liver Institute and Research Center (PKLI&RC) - Rawalpindi. Operating under the PKLI Senior Officer Scale (Pay Band M-4 / Equivalent BS-17), the appointee will play a vital role in executing the institute's strategic vision, ensuring seamless healthcare operations, and upholding rigorous public sector governance and patient care quality benchmarks.The primary scope of the role encompasses specialized operational leadership, technical execution, and departmental coordination within PKLI Rawalpindi's modern hospital infrastructure. The position requires close liaison with cross-functional clinical and administrative units, ensuring strict adherence to Punjab Healthcare Commission (PHC) quality frameworks, statutory financial guidelines, and automated Hospital Management Information Systems (HMIS).This post offers an exceptional career trajectory for dynamic professionals committed to high-impact public healthcare service. The incumbent will work in a fast-paced, technology-driven tertiary healthcare environment, contributing directly to institutional capacity building, standard operating procedure (SOP) standardization, and elevated clinical support excellence.| Experience Required**48 Months**### | Minimum Qualifications & ExperienceEducational QualificationMaster's degree / MBA (Marketing) / MS in Mass Communication, Media Studies, or Public Relations (16/18 Years) from HEC recognized university.Prescribed Experience & Eligibility CriteriaMinimum 4-6 years experience in hospital brand positioning, digital media campaigns, press releases, corporate health awareness, and event management.### | Job Description & Position OverviewThe ASSISTANT MANAGER (MARKETING & COMMUNICATIONS) position is a pivotal non-clinical professional appointment within the Department of Marketing & Communications at Pakistan Kidney and Liver Institute and Research Center (PKLI&RC) - Rawalpindi. Operating under the PKLI Senior Officer Scale (Pay Band M-4 / Equivalent BS-17), the appointee will play a vital role in executing the institute's strategic vision, ensuring seamless healthcare operations, and upholding rigorous public sector governance and patient care quality benchmarks.The primary scope of the role encompasses specialized operational leadership, technical execution, and departmental coordination within PKLI Rawalpindi's modern hospital infrastructure. The position requires close liaison with cross-functional clinical and administrative units, ensuring strict adherence to Punjab Healthcare Commission (PHC) quality frameworks, statutory financial guidelines, and automated Hospital Management Information Systems (HMIS).This post offers an exceptional career trajectory for dynamic professionals committed to high-impact public healthcare service. The incumbent will work in a fast-paced, technology-driven tertiary healthcare environment, contributing directly to institutional capacity building, standard operating procedure (SOP) standardization, and elevated clinical support excellence.### | Key Responsibilities & Professional Duties* | Develop and execute strategic healthcare marketing, institutional branding, and community health awareness campaigns.* | Manage PKLI Rawalpindi's digital media presence, official social platforms, informative video content, and patient health education series.* | Design high-impact medical brochures, annual reports, health flyers, event banners, and digital infographics using creative design suites.* | Organize public health awareness seminars, medical screening camps, liver/kidney transplant symposiums, and press conferences.* | Handle media relations, press releases, crisis communication protocols, and corporate health benefit partnerships.* | Track marketing campaign analytics, patient engagement metrics, and community feedback to optimize outreach strategies.* | Ensure all published material adheres strictly to healthcare advertising ethics, patient privacy laws, and corporate visual identity standards.### | Required Skills & Domain Competencies* | Healthcare Institutional Branding, Strategic Communications & Public Relations* | Digital Marketing, Social Media Community Management & SEO/Content Strategies* | Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)* | Public Health Awareness Campaign Design, Medical Symposiums & Event Organizing* | Press Release Drafting, Media Relations & Healthcare Crisis Communications* | Patient Video Testimonial Production, Health Infographics & Medical Layout Design* | Healthcare Advertising Ethics, Patient Privacy Laws (HIPAA Compliance) & Brand Identity* Part-I: Core Domain Specialization (50%) - Advanced technical and domain-specific knowledge pertaining to ASSISTANT MANAGER (MARKETING & COMMUNICATIONS).* Part-II: Institutional Governance, Public Administration & Allied Systems (25%) - PKLI Act 2019, Punjab Civil Service Rules, Hospital Systems & Operational Quality.* Part-III: General Ability, English Comprehension & Analytical Reasoning (25%) - Professional English, Verbal Reasoning, General Knowledge & Quantitative Aptitude.