EXECUTIVE (MARKETING & PR)

Apex Rankers; Saddar; On-site; PKR 781,000 - 1,060,000; Full time

Job summary

Pakistan Kidney and Liver Institute and Research Center (PKLI&RC) Rawalpindi invites an Executive (Marketing & PR) to lead strategic healthcare marketing, branding, and public relations initiatives. This role operates within the PKLI Officer Scale, aligns with PHC quality frameworks, and drives patient education through digital channels and campaigns.

The position collaborates with clinical and administrative teams to ensure compliant, impactful communications, supporting institutional growth

Qualifications

• Bachelor’s (4 years) or Master’s (16 years) in Marketing, Media Studies, Mass Communication, or Business Administration.
• 2–3 years experience managing social media health awareness channels, content writing, patient video testimonials, and community outreach.

Responsibilities

• Develop and execute strategic healthcare marketing, branding, and community health campaigns.
• Manage PKLI Rawalpindi’s digital media presence, social platforms, video content, and patient education series.
• Design high-impact medical brochures, reports, health flyers, banners, and infographics.
• Organize public health seminars, screening camps, medical symposiums, and press conferences.
• Handle media relations, press releases, crisis communications, and healthcare partnerships.
• Track campaign analytics and patient engagement to optimize outreach.
• Ensure all published material adheres to healthcare advertising ethics and privacy standards.

Skills

Healthcare institutional branding

Strategic communications

Public relations

Digital marketing

Social media management

SEO/content strategies

Adobe Creative Cloud

Public health awareness campaigns

Medical symposiums & events

Press releases & media relations

Crisis communications

Video testimonials production

Health infographics & layouts

Healthcare advertising ethics

Patient privacy laws

Education

Bachelor's/Master's in Marketing/Media/BA/BBA

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Premiere Pro

Adobe After Effects

Job description

# EXECUTIVE (MARKETING & PR)Active PrepPKLI Officer Scale (Pay Band P-2 / Equivalent BS-16)PKLI-RWP-MKT-02/2026IPL-10205The EXECUTIVE (MARKETING & PR) position is a pivotal non-clinical professional appointment within the Department of Marketing & Communications at Pakistan Kidney and Liver Institute and Research Center (PKLI&RC) - Rawalpindi. Operating under the PKLI Officer Scale (Pay Band P-2 / Equivalent BS-16), the appointee will play a vital role in executing the institute's strategic vision, ensuring seamless healthcare operations, and upholding rigorous public sector governance and patient care quality benchmarks.The primary scope of the role encompasses specialized operational leadership, technical execution, and departmental coordination within PKLI Rawalpindi's modern hospital infrastructure. The position requires close liaison with cross-functional clinical and administrative units, ensuring strict adherence to Punjab Healthcare Commission (PHC) quality frameworks, statutory financial guidelines, and automated Hospital Management Information Systems (HMIS).This post offers an exceptional career trajectory for dynamic professionals committed to high-impact public healthcare service. The incumbent will work in a fast-paced, technology-driven tertiary healthcare environment, contributing directly to institutional capacity building, standard operating procedure (SOP) standardization, and elevated clinical support excellence.### Job Specifications & Posting DetailsCase Number**PKLI-RWP-MKT-02/2026**Pay Scale / BPS**PKLI Officer Scale (Pay Band P-2 / Equivalent BS-16)**Department / Ministry**Pakistan Kidney and Liver Institute and Research Center (PKLI&RC) - Rawalpindi**Total Positions**02 Posts**Job Type / Status**Contract / Regular**Place of Posting**Murree Road, Rawalpindi, Punjab**Age Limit**18 to 62 Years (As on closing date of advertisement)**Gender Eligibility**MALE / FEMALE** Estimated Base Salary Package**PKR 70,000 - 95,000 / month** Credential Category**Bachelor's / Master's In Marketing / Mass Comm / Bba (16 Years)** Experience Required**24 Months** Street & Office Address**Murree Road, near Allama Iqbal Park & Rawalpindi Cricket Stadium** Province / Region**Punjab** Postal Code**46000**Posting Date**September 27, 2026**Apply Before**October 14, 2026** Domicile & Regional Quota AllocationOpen Merit / Punjab### Minimum Qualifications & ExperienceEducational QualificationBachelor’s (4 Years) / Master’s (16 Years) in Marketing, Media Studies, Mass Communication, or Business Administration.Prescribed Experience & Eligibility CriteriaMinimum 2-3 years experience managing social media health awareness channels, content writing, patient video testimonials, and community outreach.### Job Description & Position OverviewThe EXECUTIVE (MARKETING & PR) position is a pivotal non-clinical professional appointment within the Department of Marketing & Communications at Pakistan Kidney and Liver Institute and Research Center (PKLI&RC) - Rawalpindi. Operating under the PKLI Officer Scale (Pay Band P-2 / Equivalent BS-16), the appointee will play a vital role in executing the institute's strategic vision, ensuring seamless healthcare operations, and upholding rigorous public sector governance and patient care quality benchmarks.The primary scope of the role encompasses specialized operational leadership, technical execution, and departmental coordination within PKLI Rawalpindi's modern hospital infrastructure. The position requires close liaison with cross-functional clinical and administrative units, ensuring strict adherence to Punjab Healthcare Commission (PHC) quality frameworks, statutory financial guidelines, and automated Hospital Management Information Systems (HMIS).This post offers an exceptional career trajectory for dynamic professionals committed to high-impact public healthcare service. The incumbent will work in a fast-paced, technology-driven tertiary healthcare environment, contributing directly to institutional capacity building, standard operating procedure (SOP) standardization, and elevated clinical support excellence.### Key Responsibilities & Professional Duties* ✓Develop and execute strategic healthcare marketing, institutional branding, and community health awareness campaigns.* ✓Manage PKLI Rawalpindi's digital media presence, official social platforms, informative video content, and patient health education series.* ✓Design high-impact medical brochures, annual reports, health flyers, event banners, and digital infographics using creative design suites.* ✓Organize public health awareness seminars, medical screening camps, liver/kidney transplant symposiums, and press conferences.* ✓Handle media relations, press releases, crisis communication protocols, and corporate health benefit partnerships.* ✓Track marketing campaign analytics, patient engagement metrics, and community feedback to optimize outreach strategies.* ✓Ensure all published material adheres strictly to healthcare advertising ethics, patient privacy laws, and corporate visual identity standards.### Required Skills & Domain Competencies* Healthcare Institutional Branding, Strategic Communications & Public Relations* Digital Marketing, Social Media Community Management & SEO/Content Strategies* Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)* Public Health Awareness Campaign Design, Medical Symposiums & Event Organizing* Press Release Drafting, Media Relations & Healthcare Crisis Communications* Patient Video Testimonial Production, Health Infographics & Medical Layout Design* Healthcare Advertising Ethics, Patient Privacy Laws (HIPAA Compliance) & Brand Identity