Google Ads Expert

Sufyan law Associates; Lahore; On-site; PKR 900,000 - 1,700,000; Full time

Job summary

Sufyan Law Associates in Lahore is seeking a full-time Google Ads Expert to plan, create and optimize campaigns that generate qualified leads for our legal services.

Your day-to-day includes keyword research, writing and testing ad copy, bidding and budget management, and monitoring performance with Google Analytics and other tools.

A bachelor’s degree in Marketing or related field, or equivalent practical experience with Google Ads certifications, and a strong eye for detail are preferred.

Qualifications

• Experience in planning and managing Google Ads campaigns with a focus on lead generation.
• Proven data analysis skills using Google Analytics, conversion tracking and dashboards.
• Strong copywriting and communication skills for persuasive legal ads.
• Basic digital marketing knowledge, including landing pages, lead funnels and SEO basics.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent Google Ads experience/certifications.
• Attention to detail, problem-solving, and ability to work independently in an office.
• Familiarity with legal services advertising ethics and compliance is a plus.

Responsibilities

• Plan, create and optimize Google Ads campaigns to generate qualified leads for legal services.
• Conduct keyword research, write and test ad copy, manage bids and budgets, and monitor performance with Analytics and other tools.
• Prepare regular performance reports and identify opportunities for improvement.
• Collaborate with leadership to align advertising efforts with marketing and business goals.
• Keep campaigns up-to-date with Google policy changes and best practices.

Skills

Google Ads

Google Analytics

Keyword research

Copywriting

Budget management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Google Analytics

Conversion tracking

Job description

Company Description

Sufyan Law Associates is a Lahore-based law firm focused on providing reliable, client-centered legal services. The firm serves a diverse range of individuals and businesses, offering support across various areas of law. Team members collaborate closely to deliver clear, practical guidance tailored to each client’s situation. The environment values professionalism, integrity, and continuous improvement in both legal practice and client communication. Joining Sufyan Law Associates means contributing to a growing practice committed to accessible, high-quality legal support.

Role Description

This is a full-time, on-site Google Ads Expert role based in Lahore. The Google Ads Expert will be responsible for planning, creating, and optimizing Google Ads campaigns to generate qualified leads for the firm’s legal services. Day-to-day tasks include keyword research, writing and testing ad copy, managing bids and budgets, and monitoring campaign performance through Google Analytics and other tools. The role involves preparing regular performance reports, identifying opportunities for improvement, and collaborating with the leadership team to align advertising efforts with overall marketing and business goals. The Google Ads Expert will also stay up to date on platform changes and best practices to ensure campaigns remain effective and compliant with Google’s policies.

Qualifications

• Candidates should possess strong skills in Google Ads campaign setup, optimization, and management, including keyword research, bid strategies, and audience targeting.


• Candidates should possess data analysis and reporting skills, with experience using tools such as Google Analytics, conversion tracking, and performance dashboards.


• Candidates should possess copywriting and communication skills, including the ability to write clear, persuasive ad copy tailored to legal services and target audiences.


• Candidates should possess basic digital marketing knowledge, including landing page best practices, lead generation funnels, and understanding of SEO as it relates to paid search.


• Candidates should preferably have a bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience with Google Ads certifications.


• Candidates should demonstrate strong attention to detail, problem-solving skills, and the ability to work independently in an office setting.


• Familiarity with legal industry services, professional ethics in advertising, and prior experience working with service-based businesses will be considered an advantage.