Sr. PPC Expert (Law Industry)

Digital Thrive Hub Ltd.; Islamabad; Hybrid; PKR 2,000,000 - 3,200,000; Full time

Job summary

Digital Thrive Hub Ltd. in Islamabad is seeking a Senior PPC Expert (Law Industry) to plan, launch, and optimize campaigns across Google Ads, Microsoft Ads, and social networks for law firms. The role is full-time with hybrid work and partial remote options.

You will conduct keyword research, audience targeting, ad copy creation, and landing page collaboration, plus bid management and ROI analysis to drive high-quality leads and client satisfaction.

Qualifications

• Strong PPC and paid advertising skills with campaign setup and optimization.
• Experience with Google Ads, Microsoft Ads and other major platforms.
• Experience with analytics and reporting using Google Analytics and GTM.
• Background in digital marketing strategy, funnel planning, and lead generation.
• Experience managing campaigns for law firms or legal services.
• Strong copywriting and collaboration with design teams.
• Analytical problem-solving and results-focused mindset.
• Hybrid work experience in Islamabad; strong communication with clients and teams.
• Bachelor’s degree and several years PPC experience; certifications like Google Ads are a plus.

Responsibilities

• Plan, launch, and optimize pay-per-click campaigns for law firms.
• Conduct keyword research, audience targeting, ad copy creation, and landing page collaboration.
• Manage bids and perform ROI analysis to improve lead quality.
• Prepare performance reports and conduct A/B testing.
• Advise clients on PPC best practices while ensuring policy compliance.
• Collaborate with account managers, designers and content teams.

Skills

PPC advertising

Google Ads

Microsoft Ads

Campaign setup

Bid strategy

Budget management

Analytics & reporting

Lead generation

Copywriting

Collaboration with design

Hybrid working

Client advisory

Education

Bachelor’s degree in Marketing, Business, IT, or related field

Tools

Google Analytics

Google Tag Manager

Data dashboards

Job description

Company Description Digital Thrive Hub is an Islamabad-based full-service IT company that helps businesses grow in the digital age through innovative, scalable, and customized technology solutions. The team builds websites, digital experiences, and marketing campaigns that connect with audiences and deliver measurable results. Core services include website development, creative design, digital marketing, AI and automation, eCommerce marketplace support, cybersecurity, and software development. Digital Thrive Hub serves clients in Pakistan, the UK, the UAE, and other international markets, offering exposure to diverse projects and industries. The company values creativity, performance, and technology-driven problem solving.

Role Description The Sr. PPC Expert (Law Industry) is a full-time, hybrid role based in Islamabad, with flexibility for partial work from home. This role is responsible for planning, launching, and optimizing pay-per-click campaigns specifically for law firms and legal service providers across platforms such as Google Ads, Microsoft Ads, and social media ad networks. Day-to-day tasks include keyword research, audience targeting, ad copy creation, landing page collaboration, bid management, and continuous performance analysis to improve ROI and lead quality. The Sr. PPC Expert will monitor campaign metrics, prepare performance reports, conduct A/B tests, and refine strategies based on data insights and client goals. The role also involves collaborating with account managers, designers, and content teams, advising clients on PPC best practices in the legal sector, and ensuring compliance with platform policies and industry regulations.

Qualifications

• Strong PPC and paid advertising skills, including campaign setup, optimization, bid strategy, and budget management across Google Ads and other major ad platforms.
• Experience in performance analytics and reporting, using tools such as Google Analytics, Google Tag Manager, and data dashboards to track conversions and optimize campaigns.
• Background in digital marketing strategy, including funnel planning, lead generation, landing page optimization, and coordination with SEO and content efforts.
• Proven experience managing campaigns for law firms or within the legal services industry, with understanding of legal-specific keywords, compliance, and lead qualification.
• Strong copywriting and creative collaboration skills for ad messaging, testing variations, and working with design teams on high-converting creatives.
• Excellent analytical, problem-solving, and decision-making abilities, with attention to detail and a results-focused mindset.
• Ability to work in a hybrid environment in Islamabad, manage priorities independently, and communicate clearly with clients and internal teams.
• Bachelor’s degree in Marketing, Business, IT, or a related field, and several years of hands-on PPC experience; relevant certifications (e.g., Google Ads) are a strong plus.