Email Marketing & CRM Specialist

DigiHyre; Lahore; Remote; PKR 16,598,000 - 27,663,000; Full time

Job summary

DigiHyre is seeking an experienced e-commerce email marketer for a remote, full-time role. You will plan and execute campaigns, manage automation flows, and optimize segmentation to drive engagement and revenue.

You will write compelling English copy and localize it into German, using AI tools as needed, while maintaining high-quality content for international audiences.

Qualifications

• Proven e-commerce email marketing experience.
• Hands-on experience with Klaviyo and/or Omnisend.
• Solid grasp of automation, segmentation, and ecommerce KPIs.
• Ability to create email copy and designs independently.
• Excellent written English, with the ability to produce quality German content (AI support).
• A proactive, self-driven working style.

Responsibilities

• Build and manage weekly/monthly email calendars (1–2 newsletters per week).
• Create promotional, educational, product story, and community campaigns.
• Plan email sequences for launches and seasonal campaigns.
• Audit flows and fix gaps; build/optimize welcome, abandoned cart, browse abandonment, post-purchase, cross-sell/upsell, win-back, and loyalty flows.

Skills

Email marketing

English writing

German content writing

Tools

Klaviyo

Omnisend

Job description

Location: Remote | Type: Full-Time

What You'll Do

Strategy & Content Planning

• Build and manage weekly and monthly email calendars (around 1–2 newsletters per week)
• Create promotional, educational, product story, and community-focused campaigns
• Suggest new campaign ideas to grow engagement and revenue

Launches & Campaigns

• Plan full email sequences for product launches, pre-launches, and limited drops (teasers, announcements, reminders, follow-ups)
• Run seasonal campaigns such as Black Friday and Christmas

Automation & CRM

• Audit existing flows and fix gaps
• Build and optimize flows: welcome series, abandoned cart and checkout, browse abandonment, post-purchase, cross-sell and upsell, win-back, and loyalty

Segmentation & Analytics

• Build customer segments based on purchase behavior and engagement
• Track KPIs such as open rate, click rate, conversion, revenue per recipient, and email revenue
• Run A/B tests and monitor deliverability and list health
• Share regular performance reports with clear recommendations

Creation & Localization

• Write subject lines, copy, and CTAs, and design mobile-friendly emails
• Create content in English and localize it into natural German (AI tools are welcome; final quality must be strong)

What You Bring

• Proven e-commerce email marketing experience
• Hands-on experience with Klaviyo and/or Omnisend
• Solid grasp of automation, segmentation, and e-commerce KPIs
• Ability to create email copy and designs independently
• Excellent written English, with the ability to produce quality German content (with AI support)
• A proactive, self-driven working style

Nice to Have

• Shopify experience
• Background in outdoor, bushcraft, hunting, fishing, or EDC products
• Experience with international e-commerce brands
• AI-assisted content workflows

Shortlisted candidates will be asked for a short Loom video (2–5 minutes) introducing themselves and walking through their past work.