Digital Marketing & Campaign Marketer

Navigatorhr; Lahore; On-site; PKR 1,339,000 - 2,232,000; Full time

Job summary

Zaheen Kamran Designer Jewellery seeks an experienced Digital Marketing & Campaign Manager to own the brand's digital strategy, social media presence, paid campaigns and creative execution. The role demands strong performance marketing expertise and the ability to develop, direct, and measure campaign impact.

The candidate will manage Meta ads, coordinate with designers and content creators, and drive measurable business growth through data-driven campaigns and compelling creative concepts.

Qualifications

• 3–5 years of hands-on digital marketing experience.
• Strong Meta Ads Manager experience.
• Ability to translate ad spend into measurable sales.
• Creative campaign development and content planning skills.

Responsibilities

• Develop and execute the brand's digital marketing and social media strategy.
• Plan monthly content calendars and integrated marketing campaigns.
• Plan, execute and optimise Meta advertising campaigns.
• Conceptualise and lead creative campaigns for bridal, festive, seasonal and promotional launches.
• Develop campaign themes, content strategies, advertising copy and creative briefs.
• Oversee graphic design, photography, video content and campaign execution.
• Monitor advertising performance, ROAS, conversions and sales; identify and implement optimisation opportunities.
• Coordinate with graphic designers, photographers, content creators and other marketing team members.
• Conduct competitor research and identify opportunities for brand growth.
• Provide regular campaign performance reports, insights and recommendations.

Skills

Digital marketing

Meta Ads Manager

Performance marketing

Campaign planning

Creative thinking

Data analysis

Team leadership

Content planning

Tools

Meta Ads Manager

Job description

Digital Marketing &Campaign Manager

SOCIAL MEDIA PERFORMANCE MARKETING CREATIVE CAMPAIGNS

LOCATIONGulberg, Lahore 10 AM to 7 PM

EXPERIENCE3–5 years

SALARY RANGEPKR 120,000–200,000/month

EMPLOYMENTFull-time, on-site

REPORTING TOFounder / Management

INDUSTRY PREFERENCEFashion, jewellery, lifestyle or e-commerce

Role overview

Zaheen Kamran Designer Jewellery is seeking an experienced, creative and commercially driven Digital Marketing & Campaign Manager to take ownership of the brand's overall digital marketing strategy, social media presence, paid advertising campaigns and creative execution.

The ideal candidate combines strong performance marketing expertise with creative campaign development. This is not a conventional social media posting role. The successful candidate must be able to develop campaign ideas, direct creative execution, personally manage paid advertising and drive measurable business growth.

Key responsibilities

• Develop and execute the brand's digital marketing and social media strategy.
• Manage the brand's Instagram, Facebook and Pinterest presence.
• Plan, execute and optimise Meta advertising campaigns, including audience targeting, retargeting and conversion campaigns.
• Conceptualise and lead creative campaigns for bridal, festive, seasonal and promotional launches.
• Develop campaign themes, content strategies, advertising copy and creative briefs.
• Oversee graphic design, photography, video content and campaign execution.
• Plan monthly content calendars and integrated marketing campaigns.
• Monitor advertising performance, ROAS, conversions and sales; identify and implement optimisation opportunities.
• Coordinate with graphic designers, photographers, content creators and other marketing team members.
• Conduct competitor research and identify opportunities for brand growth.
• Provide regular campaign performance reports, insights and recommendations.

Candidate profile

• 3–5 years of hands‑on digital marketing experience, preferably in fashion, jewellery, lifestyle or e-commerce.
• Strong practical expertise in Meta Ads Manager and e-commerce advertising.
• Demonstrated understanding of performance marketing and the ability to translate advertising spend into measurable sales.
• Excellent creative thinking, campaign conceptualisation and content planning skills.
• Strong visual understanding of premium fashion, jewellery and lifestyle branding.
• Ability to independently plan, manage and execute marketing campaigns.
• Strong analytical, communication, coordination and team management skills.
• Ability to interpret campaign data and make decisions based on business objectives.

Core competencies to assess

COMPETENCY

Meta Ads Manager

Campaign setup, optimisation, targeting, retargeting and conversion tracking.

Performance analytics

ROAS, CPA, CTR, conversion rate, attribution awareness and reporting.

Creative strategy

Campaign concepts, hooks, ad copy, creative briefs and testing plans.

E-commerce marketing

Product-led campaigns, promotions, customer journeys and website conversion awareness.

Social media strategy

Platform-specific planning, content calendars, audience engagement.

Team coordination

Ability to brief and direct designers, photographers and content creators.

Important hiring criteria

We are specifically looking for a professional who combines creative campaign development with performance marketing expertise. The candidate should be capable of developing campaign ideas, directing creative execution, managing paid advertising and driving measurable business growth.