CRO Specialist: E-commerce Growth & Optimization

HR POD Careers; Lahore; Remote; PKR 720,000 - 1,200,000; Full time

Job summary

HR POD Careers is seeking a Conversion Rate Optimization (CRO) specialist to own testing roadmaps for ecommerce funnels in Lahore. You design, run, and analyze A/B and multivariate tests, transforming data into actionable insights.

Collaborate with design and development to build landing pages, optimize product pages, and ensure alignment with offers. Proficiency in Shopify, PostHog, and analytics tools is required.

Qualifications

• 2–4 years of CRO experience in e-commerce or DTC.
• Strong knowledge of A/B testing, sample sizing and statistical significance.
• Familiar with prioritization frameworks such as PXL, ICE, or PIE.
• Hands-on landing-page optimization using Shopify/Elementor.
• Proficient with analytics and behavioral tools (GA, PostHog, Clarity).
• Use heatmaps and session recordings to identify conversion opportunities.
• Hypothesis-driven experimentation to validate insights.
• Experience with CRO platforms like PostHog or VWO.
• Proficient with Asana/Slack/Google Workspace for project management.
• Experience with AI tools to support research and ideation.
• Basic front-end skills: HTML, CSS, JavaScript.
• Familiar with design tools: Figma and Canva.
• Experience with Shopify and e-commerce funnels.
• Experience in regulated industries (CBD/telehealth).

Responsibilities

• Own the testing roadmap with a prioritized queue of CRO tests across landing pages, product pages, checkout, and funnels.
• Use a defined prioritization framework (PXL, ICE, PIE) to rank experiments.
• Design, run, and evaluate A/B and multivariate tests for statistical significance.
• Turn data into hypotheses by analyzing analytics, heatmaps, and recordings to find leaks.
• Collaborate with design and development to build and optimize landing pages and funnels.
• Partner with media buyers to align landing pages with offers and messaging.
• Implement winning variants and report outcomes (revenue per visitor, lift) to the Account Manager.

Skills

CRO experience

A/B testing

Test prioritization

Data-driven analysis

Heatmaps analysis

AI tools usage

Front-end basics

E-commerce funnels

Regulated industries

Tools

Shopify

Elementor

PostHog

VWO

Asana

Slack

Google Workspace

Figma

Canva

Job description

HR POD Careers is seeking a Conversion Rate Optimization (CRO) specialist to own testing roadmaps for ecommerce funnels in Lahore. You design, run, and analyze A/B and multivariate tests, transforming data into actionable insights.

Collaborate with design and development to build landing pages, optimize product pages, and ensure alignment with offers. Proficiency in Shopify, PostHog, and analytics tools is required.