CRO Specialist

Aqsa Shahzad; Lahore; On-site; PKR 1,200,000 - 2,000,000; Full time

Job summary

Aqsa Shahzad in Lahore is seeking a CRO/Conversion Analyst to own end-to-end experimentation on client stores. You will analyse friction points, design robust hypotheses, run A/B and multivariate tests, and deliver clear readouts to US-based clients monthly.

The role requires hands-on analytics, Shopify knowledge, and strong communication to guide product improvements. Onsite, full-time role in Johar Town, Lahore, with a focus on measurable conversion lifts and documentation of learnings for

Qualifications

• Two or more years running experiments on ecommerce sites.
• Analytics fluency with GA4 and Shopify reports.
• UX judgement to explain why a page does not convert and sketch a variant.
• Experience with testing platforms (Convert, VWO, Optimizely) or Shopify’s own tool.
• Familiarity reading Shopify Liquid to read a theme.
• Writing clear, concise monthly client reports (US founders/marketing).

Responsibilities

• Find friction using GA4, Shopify analytics, heatmaps, session replay, and checkout data; rank problems with evidence.
• Write hypotheses and test plans with clear variants, success metrics, sample size, and duration.
• Run A/B and multivariate tests on PDPs, collections, cart and checkout; coordinate with engineers and QA variants.
• Analyse and report results with plain-English readouts and a running log of learnings for clients.
• Contribute to the build team by documenting winning patterns as theme defaults.
• Own the studio’s free CRO audit and produce several weekly.

Skills

Experimentation

Analytics (GA4)

UX Judgment

Shopify analytics

Testing platforms

Liquid familiarity

Client reporting

Tools

Hotjar

Clarity

Convert

VWO

Optimizely

Shopify

Job description

You run the conversion programme on client stores: research, hypotheses, prioritised experiments and the analysis that says what actually happened. You work with the engineers who implement the tests and present results to US clients in writing every month.

Conversion work at the studio is run as experiments on the client’s own traffic, not as a checklist of “best practices”. This role owns that programme across several stores: the research that finds the friction (analytics, session replay, checkout data, surveys), the hypotheses, the test designs, and the readouts that decide what ships.

You will also be the person who says when a test cannot be read — too little traffic, a broken variant, a season that skewed it — because the clients trust the numbers we give them.

What you will do:

• Find the friction — GA4, Shopify analytics, heatmaps and session replay, checkout funnel data; turn them into a ranked list of problems with evidence.
• Write hypotheses and test plans — Clear variants, success metrics, sample-size and duration estimates before a test starts.
• Run experiments — A/B and multivariate tests on PDPs, collections, cart and checkout; coordinate implementation with the engineers and QA the variants yourself.
• Analyse and report — Statistical read-outs in plain English, a monthly written report per client, and a running log of what was learned.
• Feed the build team — Winning patterns become theme defaults; you document them so every new build starts ahead.
• Own the free audit — The studio’s free CRO audit is written by this team; you will write several a week.

What you bring:

• Two or more years running experiments on ecommerce sites — Ideally Shopify; you can show tests you designed, what they found, and one that failed and why.
• Analytics fluency — GA4 and Shopify reports without a tutorial; comfortable with a spreadsheet and basic statistics (power, significance, uplift intervals).
• UX judgement — You can explain why a page does not convert and sketch a variant that might, without waiting for a designer.
• Tooling — Hotjar or Clarity, a testing platform (Convert, VWO, Optimizely or Shopify’s own), and a passing familiarity with Liquid so you can read a theme.
• Writing for clients — Monthly reports go to US founders and marketing leads; they must be short, honest and specific.

Nice to have:

• SQL, Klaviyo or email experimentation, a CXL or similar certification, experience on Shopify Plus checkout extensibility.

Onsite, full-time, Johar Town, Lahore.