Creative Manager

Game District; Lahore; On-site; PKR 558,000 - 1,339,200; Full time

Job summary

Game District in Lahore, Punjab, seeks a proficient creative lead to oversee user acquisition efforts. The role involves leading creative concepting, storytelling, and production while managing a small team to produce engaging assets for mobile games.

The ideal candidate will have 3–6 years of experience in creative production, with a strong portfolio showcasing their artistic capabilities. They will collaborate with cross-functional teams and develop high-quality campaigns that align with company goals.

Qualifications

• 3–6 years in creative production for mobile user acquisition.
• Strong hands-on art background with a portfolio.
• Experience in writing and directing ad creatives for mobile games.
• Experience producing store assets for iOS and Android platforms.

Responsibilities

• Lead UA creative concepting and narrative strategy.
• Produce high-performing creative assets and manage production quality.
• Lead and mentor a creative team and onboard new members.
• Align production with campaign goals and coordinate with teams on assets.

Skills

Creative concepting

Storytelling

Art direction

Team leadership

Collaboration

Adobe Creative Suite

Tools

Photoshop

Illustrator

Figma

After Effects

Premiere Pro

Job description

RESPONSIBILITIES

• Creative Concepting & Storytelling
  • Lead UA creative concepting, defining narrative, messaging, and format strategy before production.
  • Apply strong storytelling principles to maximize engagement within the first few seconds of every ad.
  • Develop clear creative briefs and review all assets to ensure high artistic quality and storytelling impact.
• Hands‑On Art Production
  • Produce high-performing UA creatives (static, motion, and video) and own App Store and Google Play visual assets.
  • Maintain production quality, brand consistency, and a reusable asset library to improve efficiency.
  • Contribute directly to creative production during high-volume periods to ensure timely delivery.
• Team Leadership & Development
  • Lead and mentor a small creative team, managing briefs, reviews, feedback, and delivery timelines.
  • Provide clear, actionable creative direction aligned with concepts, storytelling, and campaign objectives.
  • Onboard new team members, uphold creative standards, and identify skill gaps to support hiring and development.
• Cross‑Functional Collaboration
  • Align creative production with UA campaign goals, channel plans, and launch timelines.
  • Coordinate with ASO, product, and live‑ops teams to deliver timely, relevant store and campaign assets.
  • Ensure creatives reflect current monetization initiatives and manage external vendors when additional production support is needed.

REPORTING & COLLABORATION

Reports to: Head of UA / Creative Head / Studio Head.

Manages: In‑house creative team of 2–4 (designers, motion artists, video editors).

Collaborates with: UA managers, ASO, product, live‑ops, monetisation, and external creative vendors.

REQUIRED QUALIFICATIONS

• 3–6 years in creative production for mobile UA, with a strong hands‑on art background and demonstrable output (portfolio required).
• A practiced artistic eye and storytelling instinct; able to evaluate a creative on visual quality, narrative structure, and emotional impact, not just performance metrics.
• Experience writing and directing narrative‑driven ad creatives for mobile games across static, motion, and short‑form video formats.
• Experience producing store assets for iOS App Store and Google Play (icons, screenshots, preview videos).
• Experience managing or mentoring a small creative team, briefs, feedback sessions, and delivery timelines.
• Proficiency in Photoshop, Illustrator, Figma, After Effects, and Premiere Pro (or equivalent).
• Strong grasp of mobile gaming creative formats: narrative hooks, gameplay loops, UGC‑style, social proof, and playable concepts.

PREFERRED QUALIFICATIONS

• Experience across multiple game genres (hypercasual, casual, mid‑core) and how storytelling approach and creative tone differ across them.
• Hands‑on store creative A/B testing (SplitMetrics, StoreMaven, or native console tools) and familiarity with ASO creative best practices.
• Exposure to AI‑assisted production tools (Midjourney, RunwayML, Adobe Firefly) with a formed view on where they fit without replacing craft.
• Basic video production skills: scripting, storyboarding, or directing UGC or live‑action creative shoots.
• Experience briefing and managing external creative vendors or freelancers.