ASO Expert

Game District; Lahore; On-site; PKR 900,000 - 1,500,000; Full time

Job summary

Game District in Lahore is seeking an App Store Optimization (ASO) Expert to drive organic growth for mobile games on Google Play and the App Store. You will lead keyword strategy, metadata optimization, localization, and creative asset testing to boost visibility and installs.

The ideal candidate has 2–5 years in mobile gaming ASO, strong analytics, and hands-on use of top ASO tools, with cross‑functional collaboration and a passion for market trends.

Qualifications

• 2–5 years of ASO experience in mobile gaming.
• Proficient with Google Play and Apple App Store rankings.
• Experience with keyword research, metadata optimization and store listings.
• Ability to improve CVR through creative optimization and A/B testing.
• Strong data-driven mindset and analytical skills.
• Excellent communication and cross‑functional collaboration.

Responsibilities

• Develop and execute ASO strategies to improve app visibility and organic growth across Google Play and Apple App Store.
• Optimize app metadata including titles, descriptions, keywords, and localization.
• Improve store CVR through creative optimization of icons, screenshots, and video previews.
• Plan, execute, and analyze A/B tests to optimize performance.
• Conduct keyword research, competitor analysis, and market research to identify opportunities.
• Generate creative ideas for new store listings based on trends and user behavior.
• Collaborate with designers to produce high-converting assets.
• Monitor ASO metrics and provide actionable insights to improve rankings and installs.
• Coordinate with UA, Product, and Creative teams for launches and live ops alignment.
• Stay updated with App Store and Google Play algorithm changes and best practices.

Skills

ASO expertise

Keyword research

A/B testing

Store listing optimization

Analytics

Localization

Cross-functional collaboration

Industry trends

Tools

Sensor Tower

data.ai (App Annie)

MobileAction

ASOdesk

Firebase

Google Analytics

Job description

Overview

Game District is looking for App Store Optimization (ASO) Expert to drive organic growth and maximize the visibility of our mobile games across the Google Play Store and Apple App Store. The ideal candidate will have strong expertise in ASO, store conversion optimization, keyword strategy, creative optimization, and market analysis to improve app discoverability, conversion rates, and organic installs.

Responsibilities

• Develop and execute ASO strategies to improve app visibility, keyword rankings, and organic growth across the Google Play Store and Apple App Store
• Optimize app metadata, including titles, descriptions, keywords, and localization to maximize discoverability
• Improve store conversion rates through creative optimization of icons, screenshots, feature graphics, and preview videos
• Plan, execute, and analyze A/B tests to continuously optimize store performance
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities and emerging trends
• Generate creative ideas for new game store listings based on industry trends and user behavior
• Collaborate closely with designers to create polished, high-converting store assets
• Monitor and analyze ASO performance metrics and provide actionable insights to improve rankings, installs, and conversion rates
• Work closely with User Acquisition, Product, and Creative teams to align ASO strategies with game launches and live operations
• Stay up to date with App Store and Google Play algorithm changes, ASO best practices, and mobile gaming trends

Requirements

• 2–5 years of experience in App Store Optimization (ASO), preferably within the mobile gaming industry
• Strong understanding of Google Play Store and Apple App Store ranking algorithms and ASO best practices
• Proven experience in keyword research, metadata optimization, and store listing optimization
• Experience improving store conversion rates (CVR) through creative optimization and A/B testing
• Hands-on experience with ASO tools such as Sensor Tower, data.ai (App Annie), MobileAction, ASOdesk, or similar platforms
• Strong analytical skills with experience using Firebase and Google Analytics
• Good understanding of mobile gaming KPIs, including Installs, Conversion Rate (CVR), CPI, Retention, and LTV
• Strong knowledge of mobile gaming market trends and competitor analysis
• Excellent analytical, communication, and cross-functional collaboration skills