Search Engine Optimization Executive

MedCare MSO Global; Lahore; On-site; PKR 2,790,000 - 5,022,000; Full time

Job summary

Medcare MSO is seeking a Senior SEO Executive to elevate our digital presence with advanced SEO strategies and data-driven decision-making. The role focuses on technical SEO, content optimization, and link-building for a healthcare domain, requiring leadership and collaboration across teams.

You will lead keyword research, site audits, and performance tracking using top tools, while mentoring junior staff and staying ahead of industry trends. Lahore-based position with evening shift hours.

Qualifications

• 3-4 years of proven SEO experience, preferably in healthcare or medical billing.
• Deep understanding of Google ranking algorithms and white-hat techniques.
• Expertise in technical SEO, site speed, structured data, and JS SEO.
• Strong experience with the listed SEO tools and content marketing basics.
• Excellent communication and leadership skills.

Responsibilities

• Develop and execute advanced SEO strategies to improve rankings, traffic, and conversions.
• Lead on-page and off-page optimization, including content structuring and backlink strategies.
• Conduct in-depth keyword research, competitor analysis, and market trends.
• Perform comprehensive website audits to resolve crawling, indexing, and Core Web Vitals issues.
• Implement technical SEO best practices, including schema and canonicalization.
• Optimize content and landing pages to boost E-E-A-T for better rankings.
• Monitor SEO metrics using GA, GSC, SEMrush, Ahrefs, Moz, and Screaming Frog.
• Develop and oversee link-building strategies to enhance domain authority.
• Stay ahead of Google algorithm updates and industry trends.
• Collaborate with content, development, and digital marketing teams to align SEO with business goals.
• Provide training and mentorship to junior SEO team members.

Skills

SEO strategy

On-page optimization

Off-page optimization

Keyword research

Technical SEO

Structured data

Schema markup

Canonicalization

E-E-A-T

Content optimization

Link building

Team leadership

Communication

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Moz

Screaming Frog

Surfers

Job description

Medcare MSO is a leading medical billing and revenue cycle management company, dedicated to optimizing healthcare providers' revenue streams. We are looking for a Senior SEO Executive who can take our digital presence to the next level with advanced SEO strategies and data-driven decision-making.

Position: SEO Executive

Shift Timing: 07:00 pm-04:00am

Location: MMalam, Lahore

Key Responsibilities

• Develop and execute advanced SEO strategies to improve organic search rankings, drive high-quality traffic, and boost conversions
• Lead on-page and off-page optimization efforts, including content structuring, technical SEO, and backlink strategies
• Conduct in-depth keyword research, competitor analysis, and market trends evaluation to inform content strategy
• Perform comprehensive website audits to identify and resolve SEO issues related to crawling, indexing, site speed, mobile-friendliness, and Core Web Vitals
• Implement technical SEO best practices, including structured data markup, schema implementation, and canonicalization
• Optimize content and landing pages to improve E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for better search engine rankings
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog
• Develop and oversee link-building strategies to improve domain authority while adhering to ethical SEO practices
• Stay ahead of Google algorithm updates and industry trends to ensure continued search engine visibility
• Collaborate with content, development, and digital marketing teams to align SEO efforts with business goals
• Provide training and mentorship to junior SEO team members

Requirements

• 3-4 years of proven experience in SEO, preferably in the healthcare or medical billing industry
• Deep understanding of Google ranking algorithms, search intent, and white-hat SEO techniques
• Expertise in technical SEO, including website architecture, page speed optimization, structured data, and JavaScript SEO
• Strong experience with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, and Surfers
• Familiarity with content marketing, CRO (Conversion Rate Optimization), and local SEO strategies
• Knowledge of HTML, CSS, JavaScript, and CMS platforms (WordPress, Webflow, etc.)
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication and leadership skills.