Content Writer - Lahore Office

Bestax Chartered Accountants; Lahore; On-site; PKR 11,667,000 - 16,667,000; Full time

Benefits offered by this job

Competitive salary and benefits

Job summary

Wide Ripples Digital Inc. is seeking a skilled SEO Copywriter to craft search-optimized content that strengthens the brand and drives organic traffic. You will work closely with marketing and design teams to align with best practices and brand strategy.

You will develop content across websites, blogs, landing pages, and ads, performing keyword research and optimizing for intent, readability, and conversions. Strong writing, HTML/WordPress knowledge, and data-driven optimization are essential.

Qualifications

• Proven experience as an SEO Copywriter with a strong portfolio.
• Deep understanding of SEO best practices and content marketing strategies.
• Proficiency with SEO tools (Google Search Console, Ahrefs, SEMrush, Yoast, Rank Math, etc.)
• Excellent writing and editing skills with ability to adapt tone for different audiences.
• Knowledge of basic HTML and WordPress for content formatting and optimization.
• Ability to work with cross-functional teams and align content strategies with business goals.
• Strong analytical skills to interpret SEO data and optimize content performance.

Responsibilities

• Develop SEO-optimized content for websites, blogs, landing pages, and paid ads.
• Conduct keyword research and implement placements for higher search rankings.
• Optimize existing content for search intent, readability, and conversions.
• Create meta titles, descriptions, and CTAs to boost CTR.
• Collaborate with designers, developers, and marketers to ensure engaging content.
• Stay up-to-date with Google algorithm updates and SEO trends.
• Implement on-page SEO techniques including internal linking and structured data.
• Analyze content performance using SEO tools and refine strategies.
• Write persuasive content for email campaigns, social media, and PPC ads.

Skills

SEO copywriting

Keyword research

Content optimization

Analytics

HTML basics

WordPress

Team collaboration

Editing skills

Tools

Google Analytics

Ahrefs

SEMrush

Yoast

Rank Math

Google Search Console

Job description

Bestax Chartered Accountants | Full time

Bestax Chartered Accountants is a team of dedicated, and qualified public accountants, located at the heart of Dubai, Business Bay and offers numerous services such as VAT, Corporate Tax & Excise Consultancy, Accounting & Bookkeeping Services, Audit & Assurance services, Internal Audits, Software Solutions, Business Setup Services, ESR, UBO and AML Compliance and other financial and business consultancy services.

Job Description

Wide Ripples Digital Inc., a digital marketing agency, is seeking a highly skilled SEO Copywriter with strong expertise in SEO-driven content creation. This role plays a key part in strengthening our brand’s online presence and increasing organic traffic through strategic, high-quality content that is designed to rank well and deliver results.

As an SEO Copywriter, you will be responsible for developing engaging, search-optimized content that improves visibility, drives audience engagement, and supports conversions. You will collaborate closely with the marketing and design teams to ensure all digital content aligns with current SEO best practices, industry trends, and the overall brand strategy.

Key Responsibilities:

• Develop SEO-optimized content for websites, blogs, landing pages, and paid ads.
  
• Conduct keyword research and implement strategic placements for higher search rankings .
  
• Optimize existing content for search intent, readability, and conversions .
  
• Create compelling meta titles, descriptions, and CTAs to boost click-through rates.
  
• Collaborate with designers, developers, and marketers to ensure content is engaging and user-friendly .
  
• Stay up‑to‑date with Google algorithm updates, content trends, and SEO advancements .
  
• Implement on-page SEO techniques, including internal linking, structured data, and multimedia optimization .
  
• Analyze content performance using SEO tools like Google Analytics, Ahrefs, SEMrush , and refine strategies accordingly.
  
• Write persuasive content for email campaigns, social media, and PPC ads to support broader digital marketing efforts.
  

Requirements

• Proven experience as an SEO Copywriter with a strong portfolio of high-ranking, high-converting content.
  
• Deep understanding of SEO best practices , search intent, and content marketing strategies.
  
• Proficiency in SEO tools (Google Search Console, Ahrefs, SEMrush, Yoast, Rank Math, etc.) .
  
• Excellent writing and editing skills with the ability to adapt tone and style for different audiences.
  
• Knowledge of basic HTML and WordPress for content formatting and optimization.
  
• Ability to work with cross‑functional teams and align content strategies with business goals.
  
• Strong analytical skills to interpret SEO data and optimize content performance .
  
• Experience writing ad copy, social media content, and email marketing campaigns is a plus.
  
• Competitive salary and benefits package.
• Opportunities for professional growth and career advancement.
• A dynamic and creative work environment where your skills will be at the forefront of online marketing innovations.