Content Marketer - TestTrick

Brickstech; Karachi Division; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

TestTrick is seeking a driven Content Strategist to shape and execute our content plan in line with marketing goals. You will craft blogs, landing pages, guides, and case studies that educate recruiters and HR professionals.

Work with cross-functional teams to optimize content for SEO, engagement, and conversions, ensuring a consistent brand voice across channels and a data-driven approach to improving performance.

Qualifications

• Solid writing, editing, and storytelling abilities.
• Strong grasp of SEO best practices, keyword research, and social media platforms.
• Understanding of how content ties to conversions and lead generation, not just traffic/engagement metrics

Responsibilities

• Develop content strategies aligned with TestTrick’s marketing and business goals.
• Create blogs, landing pages, guides, and case studies.
• Produce educational content around recruitment, talent assessments, skills testing, and HR technology.
• Conduct keyword, competitor, industry, and audience research.
• Optimise content for search engines, readability, engagement, and conversions.
• Collaborate with sales, product, design, and customer success teams.
• Create content that supports different stages of the buyer journey.
• Maintain a consistent brand voice across all marketing channels.
• Monitor content performance and recommend improvements based on traffic, engagement, leads, and conversions.
• Has a thorough knowledge of content-level SEO.

Skills

Content strategy

SEO & keyword research

Writing & editing

B2B content marketing

Content analytics

Job description

Job Description

Key Responsibilities

• Develop content strategies aligned with TestTrick’s marketing and business goals.
• Create blogs, landing pages, guides, and case studies.
• Produce educational content around recruitment, talent assessments, skills testing, and HR technology.
• Conduct keyword, competitor, industry, and audience research.
• Optimise content for search engines, readability, engagement, and conversions.
• Collaborate with sales, product, design, and customer success teams.
• Create content that supports different stages of the buyer journey.
• Maintain a consistent brand voice across all marketing channels.
• Monitor content performance and recommend improvements based on traffic, engagement, leads, and conversions.
• Has a thorough knowledge of content-level SEO.

Requirements

• Excellent writing, editing, and storytelling abilities.
• Strong grasp of SEO best practices, keyword research, and social media platforms.
• Understanding of how content ties to conversions and lead generation, not just traffic/engagement metrics
• Comfortable analyzing content performance data (traffic, engagement, conversion rates) and adjusting strategy accordingly
• Minimum 1-2 years of experience in B2B content strategy, with exposure to how content supports conversions and lead generation.