Content Marketer - TestTrick

Taraki; Karachi Division; On-site; PKR 600,000 - 1,000,000; Full time

Job summary

TestTrick in Karachi is seeking a Content Marketer to develop content strategies and create blogs, landing pages, guides, and case studies. You will optimise content for SEO and conversions while supporting demand generation across marketing channels.

The ideal candidate has excellent writing and storytelling skills, strong SEO knowledge, and 1–2 years of B2B content experience with a focus on conversions. Collaborate with sales, product, design, and customer success teams to maintain a

Qualifications

• Excellent writing, editing, and storytelling abilities.
• Strong grasp of SEO best practices, keyword research, and social media platforms.
• Understanding of how content ties to conversions and lead generation.
• Comfortable analyzing content performance data and adjusting strategy accordingly.
• Minimum 1–2 years of experience in B2B content strategy with exposure to conversions.

Responsibilities

• Develop content strategies aligned with marketing and business goals.
• Create blogs, landing pages, guides, and case studies.
• Produce educational content around recruitment, talent assessments, HR tech.
• Conduct keyword, competitor, industry, and audience research.
• Optimise content for search engines, readability, engagement, and conversions.
• Collaborate with sales, product, design, and customer success teams.
• Create content that supports different stages of the buyer journey.
• Maintain a consistent brand voice across channels.
• Monitor content performance and recommend improvements based on data.
• Knowledge of content-level SEO.

Skills

Content strategy

SEO best practices

Keyword research

Editorial writing

Content analytics

Lead generation

B2B content

Job description

Our client TestTrick is hiring a Content Marketer in Karachi.

Key Responsibilities:

• Develop content strategies aligned with TestTrick’s marketing and business goals.
• Create blogs, landing pages, guides, and case studies.
• Produce educational content around recruitment, talent assessments, skills testing, and HR technology.
• Conduct keyword, competitor, industry, and audience research.
• Optimise content for search engines, readability, engagement, and conversions.
• Collaborate with sales, product, design, and customer success teams.
• Create content that supports different stages of the buyer journey.
• Maintain a consistent brand voice across all marketing channels.
• Monitor content performance and recommend improvements based on traffic, engagement, leads, and conversions.
• Has a thorough knowledge of content-level SEO.

Requirements:

• Excellent writing, editing, and storytelling abilities.
• Strong grasp of SEO best practices, keyword research, and social media platforms.
• Understanding of how content ties to conversions and lead generation, not just traffic/engagement metrics
• Comfortable analyzing content performance data (traffic, engagement, conversion rates) and adjusting strategy accordingly
• Minimum 1-2 years of experience in B2B content strategy, with exposure to how content supports conversions and lead generation.