Content Marketing Specialist

ibex; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

ibex in Lahore is seeking a content writer to create engaging, high-quality material aligned with marketing goals, driving engagement and brand growth. You will research viral topics, write blogs, website content, guides and emails, and optimize content for SEO and social platforms.

Collaboration with teams and adaptation across channels will be essential for success. You will stay current with Google's guidelines and the E-E-A-T framework, refining content through approvals and adopting new

Qualifications

• 1–2 years of content writing experience with a reputable firm.
• Strong communication skills and ability to explain ideas clearly.
• Proficient in writing, editing and proofreading.

Responsibilities

• Create engaging, high-quality, conversion-focused content aligned with marketing goals.
• Collaborate with cross-functional teams to drive engagement, leads and brand growth.
• Research viral content using Google search operators and competitor analysis.
• Write blogs, website content, technical pieces, guides and promotional emails/ads.
• Optimize content for SEO and social media across platforms.
• Refine content to fit different platforms and obtain approvals.
• Apply content marketing strategies, user funnels, and personas.
• Conduct keyword research with Google Keyword Planner, Ahrefs, SEMrush.
• Liaise with team members through approvals.
• Proofread and edit content to comply with Google HCU and E-E-A-T guidelines.
• Adopt new marketing techniques and technologies.
• Responsibilities include writing for websites, blogs, social media, ads, email outreach, and online marketing research.

Skills

Keyword research

Content writing

Editing & proofreading

SEO optimization

Technical writing

Content marketing

Research & analysis

Cross-functional collaboration

Google search operators

Adapt writing style

HCU compliance

Tools

Google Keyword Planner

Ahrefs

SEMrush

Job description

Create engaging, high-quality, and conversion-focused content that aligns with the company's marketing and communication goals. Collaborate with cross-functional teams to produce impactful content that drives engagement, lead generation, and brand growth.

• Google search operators and researching viral and competitor content relevant to our niche.
• Experience in writing versatile pieces of content encompassing blogs, website content, technical pieces, research papers, guides and promotional emails/ads etc..
• Capability to understand technologies related to cable, and tv and write up helpful content
• Writing content optimized for Search Engine/Social Media and suitable to different publishing platforms
• Skilled in adapting writing style to different platforms and refining content until approved.
• Thorugh knowledge of content marketing strategies, user funnels, personas
• Competence in keyword research using Google Keyword Planner, Ahrefs, and SEMrush.
• The incumbent should have the ability to liaise with team members and work his/her way through the different level of approvals
• Proofread and edit content to ensure compliance with current Google Helpful Content Update (HCU) guidelines, our partner's brand guidelines, Google best practices, and the E-E-A-T framework
• Eager to learn and adopt new marketing techniques and technologies.
• Responsibilities include writing for websites, blogs, social media, ads, email outreach, and conducting online marketing research.

Experience 1-2 yrs with reputable firm

Skills & Knowledge Good in communication and explaining ideas & Writing, Editing, Proofreading