Content Marketer

ibex. Pakistan; Lahore; On-site; PKR 420,000 - 680,000; Full time

Job summary

ibex. Pakistan is seeking a skilled content marketer to create high-quality, convertible content supporting marketing goals. The role covers blogs, web copy, social media, ads, and email outreach with a focus on SEO and audience personas.

You will research trends, optimize content for various platforms, and collaborate across teams while continually learning new marketing techniques and technologies.

Qualifications

• Experience writing for websites, blogs, social media, ads, and email outreach.
• Understanding of content marketing strategies, user funnels, and personas.
• Ability to liaise with team and approvals at different levels.
• Knowledge of content-related Google updates.
• Ability to write about Internet and TV technologies.
• Eager to learn and adopt new marketing techniques and technologies.

Responsibilities

• Search capabilities with basic knowledge using Google operators.
• Researching viral and competitor content relevant to our niche and websites
• Experience in writing versatile pieces of content encompassing blogs, website content, technical pieces, research papers, guides and promotional emails/ads etc.
• Capability to understand technologies related to cable, and tv and write up helpful content
• Writing content optimized for Search Engine/social media and suitable to different publishing platforms
• Ability to adapt writing style in accordance with the publishing platforms and tweak content until approved
• Thorough knowledge of content marketing strategies, user funnels, personas etc.
• Keyword research capabilities on Google Keyword Planners, Moz, SEM Rush
• The incumbent should have the ability to liaise with team members and work his/her way through the different levels of approvals
• The quest for knowledge and urgency to learn new marketing techniques and technologies is a must
• Content marketer will be writing copy for websites, blogs, social media posts, ads, email outreach, and doing research/efforts required for online marketing endeavors
• Experience in writing diverse content, including blogs, Webcopy content, technical articles, research papers, guides, and promotional emails/ads.

Skills

Content writing

SEO writing

Keyword research

Content marketing

Research skills

Team collaboration

Adaptable writing

Google updates

Tech writing

Tools

Google Keyword Planner

Moz

SEMrush

Job description

Create engaging, high-quality convertible, content that supports the company's marketing, and communication objectives.

Qualifications

• The incumbent should have the ability to liaise with team members and work his/her way through the different level of approvals
• Responsibilities include writing for websites, blogs, social media, ads, email outreach, and conducting online marketing research.
• Eager to learn and adopt new marketing techniques and technologies.
• A comprehensive understanding of Content Related Google updates
• Ability to understand and write about Internet and TV technologies.
• Thorough knowledge of content marketing strategies, user funnels, and personas.

Responsibilities

• Search capabilities with basic knowledge using Google operators.
• Researching viral and competitor content relevant to our niche and websites
• Experience in writing versatile pieces of content encompassing blogs, website content, technical pieces, research papers, guides and promotional emails/ads etc.
• Capability to understand technologies related to cable, and tv and write up helpful content
• Writing content optimized for Search Engine/social media and suitable to different publishing platforms
• Ability to adapt writing style in accordance with the publishing platforms and tweak content until approved
• Thorough knowledge of content marketing strategies, user funnels, personas etc.
• Keyword research capabilities on Google Keyword Planners, Moz, SEM Rush
• The incumbent should have the ability to liaise with team members and work his/her way through the different levels of approvals
• The quest for knowledge and urgency to learn new marketing techniques and technologies is a must
• Content marketer will be writing copy for websites, blogs, social media posts, ads, email outreach, and doing research/efforts required for online marketing endeavors
• Experience in writing diverse content, including blogs, Webcopy content, technical articles, research papers, guides, and promotional emails/ads.