B2B Content Marketer

Tkxel; Lahore; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Tkxel is seeking a B2B Content Marketer who understands what moves buyers, not just what reads well. You’ll research and write on complex technical topics, building pipeline assets and content that earns ICP trust before a salesperson chats with them.

You’ll own blog and long-form content, case studies, sales enablement, LinkedIn/X posts, presentations, and content ops, delivering publication-ready output with fast turnaround and GA4 reporting.

Qualifications

• 3–4 years in B2B content marketing, tech/SaaS experience preferred.
• Strong understanding of content's commercial role and funnel stages.
• Ability to research and write credibly on AI, cloud, cybersecurity, software.
• Native-level English writing with strong grammar and narrative clarity.
• SEO fundamentals: keywords, meta titles, H-tag hierarchy.
• Presentation and deck creation with structured narratives.
• CMS proficiency for end-to-end publishing (Wordpress).
• Fluent use of AI writing tools as accelerants, not substitutes.
• Self-management across 8–12 concurrent pieces without daily direction.

Responsibilities

• Publication-ready content with minimal revision cycles
• Intake interviews through design-ready drafts independently
• Blog & long-form content creation
• Case studies from intake to draft
• Sales enablement assets: one-pagers, briefs, templates
• LinkedIn & X content plus executive thought leadership support
• Presentations with structured narratives and fast turnaround
• Content ops: CMS publishing and GA4 reporting

Skills

B2B content marketing

English writing

SEO fundamentals

Content planning

AI writing tools

Self-management

Research on technical topics

Storytelling & presentation

Tools

Wordpress

GA4

Google Search Console

Job description

tkxel is looking for a B2B Content Marketer who understands what moves buyers not just what reads well. Researching and writing on complex technical topics, building the assets that support the pipeline, and producing the kind of content that earns trust from ICPs before they've spoken to a salesperson.

This is a marketing role first. You think about buyer journeys, funnel stages, and what a piece of content is supposed to do commercially, not just whether it's well-written. You can take a positioning brief and turn it into a technical blog that ranks, a case study that closes, and a LinkedIn carousel that drives profile visits without being directed step by step.

WHAT YOU'LL OWN

Publication-ready with minimal revision cycles

Intake interviews through to design-ready draft, independently

LinkedIn & X

Company page content plus executive thought leadership support

Presentations

Executive-ready decks with structured narratives, fast turnaround

CMS publishing, content calendar, GA4 performance reporting

Requirements

tkxel is looking for a B2B Content Marketer who understands what moves buyers not just what reads well. Researching and writing on complex technical topics, building the assets that support the pipeline, and producing the kind of content that earns trust from ICPs before they've spoken to a salesperson.

This is a marketing role first. You think about buyer journeys, funnel stages, and what a piece of content is supposed to do commercially, not just whether it's well-written. You can take a positioning brief and turn it into a technical blog that ranks, a case study that closes, and a LinkedIn carousel that drives profile visits without being directed step by step.

WHAT YOU'LL OWN

Blog & long-form

Publication-ready with minimal revision cycles

Case studies

Intake interviews through to design-ready draft, independently

Sales enablement

One-pagers, solution briefs, email templates client-facing quality

LinkedIn & X

Company page content plus executive thought leadership support

Presentations

Executive-ready decks with structured narratives, fast turnaround

Content ops

CMS publishing, content calendar, GA4 performance reporting

WHAT WE NEED

• 3–4 years in B2B content marketing, ideally in tech, SaaS, or professional services

• Strong grasp of content's commercial role funnel stages, buyer intent, ICP messaging

• Ability to research and write credibly on technical topics: AI, cloud, cybersecurity, software engineering, digital transformation

• Native-level English writing and editing grammar, structure, and narrative clarity are non-negotiable

• SEO fundamentals: keyword placement, meta titles, H-tag hierarchy, search intent mapping

• Presentation and deck creation structured narratives, not bullet-point dumps

• CMS proficiency for end-to-end publishing (Wordpress)

• Fluent use of AI writing tools as accelerants, not substitutes for marketing judgment

• Self-managed across 8–12 concurrent pieces without daily direction

PREFERRED QUALIFICATIONS

• Experience producing content for B2B audiences: CIOs, CTOs, VP Engineering, or Digital Transformation decision-makers

• Portfolio including long-form technical content (blogs, whitepapers, case studies) and presentation decks

• Familiarity with GA4, Google Search Console, and basic content performance analytics

• Experience with case study production including SME intake interviews

• Understanding of content funnel stages (TOFU, MOFU, BOFU) and how formats serve buyer intent

THE BAR

You know what a ICPs cares about and why your content should reach them before a competitor’s does. You use AI daily but know when it’s wrong technically and commercially. A blog isn’t done because it’s well-written; it’s done when it earns a reader and moves them forward. If that’s how you think about content, this role is for you.