Content and Social Media Lead

leading-edge; Karachi Division; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

Leading-edge in Karachi is seeking a seasoned Social Media Manager and Technical Content Writer to drive strategy, content creation, and audience engagement across regional markets. The role demands a bachelor's degree and at least five years of experience in social media management and content development.

You will craft engaging campaigns, manage content calendars, collaborate with marketing teams, analyze performance, write technical content for brochures and white papers, and coordinate with

Qualifications

• Bachelor's degree in a relevant field and at least 5 years of social media management experience.
• Strong written communication and content creation skills.
• Proficiency with Canva and visual content tools.
• Ability to multitask and work in fast-paced environments.
• Experience with paid social advertising is a plus.

Responsibilities

• Develop comprehensive social media strategies for all regions aligned with company growth goals.
• Create engaging content for various social media platforms and write copy for assets.
• Manage content calendar and coordinate with marketing and stakeholders.
• Engage with audience, respond to comments, messages, and mentions.
• Utilize analytics tools to track metrics and report performance to stakeholders.
• Coordinate with event organizers for marketing collateral and external teams.
• Write content for product brochures, white papers, case studies, articles, and newsletters.

Skills

Social media strategy

Content creation

Copywriting

Canva proficiency

Analytical thinking

Multitasking

Communication skills

Paid social advertising

Education

Bachelor's degree

Tools

Canva

Job description

Responsibilities

A. Social Media Management

Strategy Development:

• Develop comprehensive social media strategies for all regions aligned with company growth goals.
• Identify target audience segments, tailor content and campaigns accordingly.
• Conduct research on emerging trends in the financial technology sector in each region to capitalize on new opportunities.

Social Media Content Creation, Distribution, and Management:

• Create engaging content for various social media platforms in multiple formats.
• Write copy for social media assets and video scripts.
• Manage social media content calendar and organize digital data repository.
• Collaborate with marketing team and stakeholders to ensure brand alignment.

Community Engagement:

• Manage communication with audience on social media accounts.
• Respond to comments, messages, and mentions in a timely manner.

Analytics and Performance Tracking:

• Utilize analytics tools to track key metrics and evaluate campaign performance.
• Develop reports to communicate social media performance to stakeholders.
• Optimize strategies based on data-driven insights.

Event Coordination:

• Coordinate with event organizers and vendors for marketing collateral and external teams.

B. Technical Content Writing for Marketing & Branding Collateral

• Write content for product brochures, white papers, case studies, articles, website, company profile, press releases, print branding collateral, email marketing, and newsletters.
• Maintain company profile, coordinate with designers, and distribute content effectively across all digital platforms.

Required Qualifications:

• Bachelor's degree with at least 5 years of experience in social media management and content creation.
• Strong written communication skills, understanding of social media platforms, and proficiency with Canva.
• Ability to multitask, prioritize, and work in a fast-paced environment.
• Experience with paid social advertising is a plus.
• Strong organizational skills and attention to detail.