Chief Growth & Loyalty Platform Officer

Raqami Islamic Digital Bank Ltd.; Karachi Division; On-site; PKR 6,000,000 - 12,000,000; Full time

Job summary

Raqami Islamic Digital Bank Ltd. seeks a strategic Head of Performance Marketing & Loyalty Platform to own the customer acquisition, lifecycle marketing, and loyalty platform strategy.

You will drive growth, maximize marketing ROI, and lead engagements across the entire customer lifecycle. You will build a data-driven, compliant program, own budgets and roadmaps, collaborate with product and sales teams, and develop a high-performing team across marketing, CRM, analytics, and partnerships.

Qualifications

• Minimum 15 years in performance marketing, digital growth, loyalty, CRM, customer lifecycle management, analytics, fintech, banking, telecoms or other high-volume consumer businesses.
• At least 7 years in senior leadership roles with accountability for strategy, budgets, teams, vendors, governance and measurable commercial outcomes.
• Proven success in scaling customer acquisition and retention, managing loyalty economics, and optimizing marketing ROI.

Responsibilities

• Define and lead bank-wide performance marketing and loyalty strategy, operating model, annual plan, and investment roadmap.
• Own the product roadmap for the bank's in-house loyalty platform.
• Drive profitable acquisition across paid, owned, referral, affiliate, partnership, and ecosystem channels.
• Design and govern the loyalty proposition, rewards architecture, merchant partnerships, and reward economics.
• Lead CRM, lifecycle marketing, personalization, activation, retention, cross-sell, and win-back initiatives.
• Direct segmentation, experimentation, attribution, marketing analytics, and campaign performance optimization.
• Partner with Product, Sales, Digital Channels, Cards & Payments, Financing, SME, CX, Data Science, Finance, and Technology teams to commercialize propositions and optimize customer journeys.
• Own budgets, forecasts, business cases, vendor commercials, and executive reporting.
• Ensure customer fairness, data privacy, Shariah compliance, campaign governance, and risk controls.
• Build and develop a high-performing team across performance marketing, CRM, loyalty, analytics, and partnerships.

Skills

Performance Marketing

Loyalty Management

CRM & Lifecycle

Digital Analytics

Marketing Automation

Budget & Partnerships

Risk & Governance

Customer Acquisition

Retention Strategy

Vendor Management

Education

Bachelor's in Marketing/Business/Analytics

MBA or equivalent

Tools

CRM Systems

Marketing Automation Tools

A/B Testing Platforms

Job description

Raqami Islamic Digital Bank Ltd. seeks a strategic Head of Performance Marketing & Loyalty Platform to own the customer acquisition, lifecycle marketing, and loyalty platform strategy.

You will drive growth, maximize marketing ROI, and lead engagements across the entire customer lifecycle. You will build a data-driven, compliant program, own budgets and roadmaps, collaborate with product and sales teams, and develop a high-performing team across marketing, CRM, analytics, and partnerships.