Car B2C Sales Team Lead: Lead, Close & Grow

Soum; Pakistan; On-site; PKR 1,800,000 - 3,400,000; Full time

Job summary

Soum is seeking an exceptional B2C Sales Team Lead in Pakistan to drive growth in its cars vertical. You will lead a team responsible for acquiring customers, qualifying leads, negotiating, and closing both cash and financing deals, while coaching junior reps and owning the full customer journey.

You will coordinate with Sales, Operations, Finance, and Showroom teams to ensure smooth processes, hit acquisition and closing targets, and maintain CRM discipline.

Qualifications

• 4+ years of sales experience
• 1-2+ years leading a sales team
• Proven track record of hitting acquisition, conversion, and closing targets in B2C sales
• Experience closing both cash and financed deals
• Strong spoken and written English
• Fluent / native-level Urdu
• Able to confidently understand and communicate vehicle specifications across brands
• Working knowledge of automotive financing and credit concepts
• Able to qualify customers for Cash and Financing journeys based on needs, affordability, and basic eligibility indicators
• Strong CRM discipline and the ability to build and defend a forecast
• Experience managing and coaching a team remotely
• Based in Pakistan and available Sunday-Thursday on Riyadh hours

Responsibilities

• Lead a B2C sales team acquiring new customers
• Manage both Cash and Financing sales journeys
• Own the customer journey from lead generation and qualification through negotiation, closing, and completion of the sale
• Step into complex or high-value deals and close difficult opportunities
• Ensure leads are assigned across the team and first contact happens within target response times
• Ensure consistent, disciplined follow-up on every open lead
• Ensure opportunities are actively progressed through each stage without unnecessary drop-offs
• Own and monitor conversion across the full sales funnel from lead generation to completed sale
• Track stage-to-stage conversion rates and identify where deals stall
• Qualify customers into Cash or Financing journeys based on needs and affordability
• Coach the team to qualify accurately at first contact
• Leave final credit decision to financing partner
• Ensure smooth customer journey across Sales, Operations, Supply/Showroom, Finance
• Identify blockers and coordinate with relevant departments to resolve
• Daily and weekly performance management
• Coaching and development of Sales Representatives
• Call quality and sales technique reviews
• Pipeline management
• KPI and target management
• Performance improvement plans
• Regular 1:1s and team reviews
• Own weekly and monthly reporting on sales performance, target achievement, and pipeline health
• Use data to identify gaps and drive improvements
• Maintain CRM discipline across the team
• Provide visibility on opportunity status and required actions
• Act as first escalation point for sales issues and unblock deals
• Resolve blockers across customer issues, financing, operations, showroom coordination, and payments

Skills

Sales leadership

New customer acquisition

Closing cash and financing deals

English proficiency

Urdu proficiency

Vehicle knowledge across brands

Automotive financing knowledge

CRM discipline

Remote team coaching

Pakistan-based

Job description

Soum is seeking an exceptional B2C Sales Team Lead in Pakistan to drive growth in its cars vertical. You will lead a team responsible for acquiring customers, qualifying leads, negotiating, and closing both cash and financing deals, while coaching junior reps and owning the full customer journey.

You will coordinate with Sales, Operations, Finance, and Showroom teams to ensure smooth processes, hit acquisition and closing targets, and maintain CRM discipline.