Campaign Analytics Lead: Data-Driven Campaigns & Insights

Mashreq; Karachi Division; On-site; PKR 3,000,000 - 5,200,000; Full time

Job summary

Mashreq is seeking a seasoned analytics professional to drive end-to-end campaign management and performance measurement in Karachi. The role leverages SQL, CDP tools, and BI platforms to design and optimize customer journeys.

You'll work with cross-functional teams in banking/financial services, translating data insights into actionable campaigns, segmentation strategies, and ROI improvements. Strong analytical skills and stakeholder communication are essential.

Qualifications

• Minimum 5+ years in campaign management or analytics roles.
• Experience in banking, financial services or customer-centric industries preferred.
• Proven end-to-end campaign execution and performance measurement.

Responsibilities

• Lead end-to-end campaign execution and performance measurement.
• Design and optimize customer journeys using segmentation and analytics.
• Partner with cross-functional teams to translate data into actionable campaigns.

Skills

Campaign management

Analytics

Stakeholder management

Attention to detail

Communication

Problem solving

Multi-tasking

Strategic thinking

Education

Bachelor's degree in Computer Science, Engineering, Information Systems, Data Analytics, Statistics, Mathematics, or related discipline

Tools

CDP

Hadoop

Hive

Zeppelin

Data Lake

Power BI

Tableau

Job description

Mashreq is seeking a seasoned analytics professional to drive end-to-end campaign management and performance measurement in Karachi. The role leverages SQL, CDP tools, and BI platforms to design and optimize customer journeys.

You'll work with cross-functional teams in banking/financial services, translating data insights into actionable campaigns, segmentation strategies, and ROI improvements. Strong analytical skills and stakeholder communication are essential.