Assistant Manager - Analytics (Mashreq Global Network Pakistan)

Mashreq; Karachi Division; On-site; PKR 1,500,000 - 2,000,000; Full time

Job summary

A leading financial institution in Pakistan is looking for an Assistant Manager in RBG Analytics. This position focuses on leveraging advanced analytics, AI, and customer insights to enhance digital banking performance and customer engagement. The candidate will utilize machine learning skills and AI Engineering capabilities, with a strong emphasis on optimizing marketing strategies and customer experiences. Candidates with 6-8 years of banking analytics experience are preferred, along with familiarity with Large Language Models.

Qualifications

• 6-8 years of experience in banking analytics.
• Familiarity with Large Language Models (LLMs).
• Ability to translate digital behavioral data into actionable insights.

Responsibilities

• Support the development of AI-driven solutions.
• Leverage customer data to enhance marketing effectiveness.
• Optimize digital marketing campaigns and customer journeys.

Skills

Machine learning expertise

Foundational AI Engineering capabilities

Analytical capability

Technical expertise in digital marketing

Job description

Overview

Job Description
Designation: Assistant Manager – RBG Analytics
Department: RBG Analytics
Experience: 6-8 Years
Location: Pakistan

Role Purpose: The Assistant Manager – AI & Machine Learning will support the development of advanced analytics and AI-driven solutions to enhance digital banking performance, customer engagement, and marketing effectiveness. The role focuses on leveraging customer digital footprint data across digital channels to generate insights, develop predictive models, and optimize digital marketing campaigns and customer journeys. In addition to traditional machine learning expertise, the role requires foundational AI Engineering capabilities, including familiarity with Large Language Models (LLMs) and their application in banking use cases such as customer support automation, intelligent search, and digital engagement solutions. The role requires strong analytical capability, technical expertise in machine learning, and the ability to translate digital behavioral data into actionable insights that support business growth and customer experience initiatives.

Ability to deliver Use cases in RM Efficiency/Productivity improvement
Ability to do Analytics on Commercial Banking / Corporate Banking Portfolio and Identity Opportunities
Portfolio Analytics on CASA Portfolio to support CASA Squad and Product team
Bringing robust tracking and campaign fulfillment process for Liabilities /Trade Finance/ Working Capital