Expert Employer Branding

PMCL-JAZZ; Islamabad; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

JazzWorld is seeking an Expert Employer Branding professional to manage and enhance JazzWorld's employer image. You will collaborate with Talent Acquisition, HR Leadership, Corporate Communications and Marketing to implement an EVP-driven branding program.

You will lead external campaigns, university partnerships and campus programs, while shaping culture initiatives and employee experiences to attract and retain top talent.

Qualifications

• Bachelor’s or Master’s degree in a relevant field.
• 4–5 years total experience, with at least 2 years in employer branding and communications.
• Strong internal network and visible presence within the organization.
• Experience with EVP development and culture transformation levers.
• Hands-on experience building employer branding initiatives.
• Creative, proactive and able to drive ideas to execution.

Responsibilities

• Design and roll out an employer branding framework to position JazzWorld as an employer of choice.
• Strengthen links between internal and external employer branding perspectives.
• Build and manage Talent Programs and Academia partnerships with external stakeholders.
• Manage careers pages, recruitment campaigns and reviews on job boards.
• Represent JazzWorld at recruiting events and campus drives; own campus relationships.

Skills

Employer branding

Communications

Stakeholder mgmt

Campus partnerships

Talent programs

Education

Bachelor's degree

Master's degree

Job description

Grade: L2

Location: Islamabad

Last date to apply: 10 September 2026

What is Expert Employer Branding ?

This role is responsible to manage and enhancing JazzWorld’s brand as an employer. This role encompasses an employer branding strategy to drive JazzWorld’s position as a respected and best employer via a strong employee value proposition.

Working closely with Talent Acquisition, HR Leadership, Corporate Communications and Marketing, this role runs both sides of the brand: internally through culture initiatives, employee events and talent programs; externally through social media, academia partnerships and employer branding campaigns.

The role supports the Talent Programs & Academia Partnerships portfolio to grow JazzWorld’s talent pipeline and academia linkages, and to design and execute talent programs such as internships, early talent programs and campus ambassador initiatives.

It also requires working with senior management to shape external employee brand perception, monitoring media commentary on employee experience, and planning and managing internal and external events.

Expert Employer Branding plays a critical role in shaping how the organization is perceived by both internal and potential employees, ultimately impacting its ability to attract, engage and retain top talent.

What does Expert Employer Branding do?

Strategic Development & Implementation

• Work closely with the HR Leadership team, CRA and Marketing teams to design and roll out an employer branding framework positioning JazzWorld as a digital service company and as the most loved company, externally and internally.
• Strengthen the link between the internal and external perspectives of company.
• Have a deep understanding of JazzWorld and culture of the company.
• Stay up to date on current trends in the labor market.
• Create and promote digital content on the right external channels as part of an integrated employer branding and communications strategy, and track JazzWorld’s employer standing across these channels.
• Identify and support ‘thought leadership’ opportunities that build a positive image for JazzWorld as an employer, in partnership with Corporate Communications.
• The design and roll out of a culture transformation framework encompassing the employee value proposition (EVP) and initiatives to drive it internally and externally.
• Drive awareness around the culture and values of JazzWorld and ensure they are embedded in all processes and practices that drive employee experience.

Recruitment Marketing, Talent Programs & Academia Partnerships

• Build and maintain the company’s careers pages and recruitment campaigns.
• Support the design, launch and day-to-day running of talent programs (e.g. internships, management trainee/graduate programs, campus ambassador programs), working directly with the portfolio lead.
• Develop and deepen academia partnerships and linkages — including university MOUs, faculty engagement, and curriculum or research collaborations — as a sustained, long-term pipeline rather than one-off outreach.
• Set up and maintain JazzWorld’s presence on job boards and employer review/evaluation platforms; monitor and proactively manage employer reviews.
• Represent JazzWorld at recruiting events, job fairs and campus drives, and own relationships with key campus points of contact.
• Plan and run local career fairs and immersive employer days, independently and in partnership with other companies in the industry.
• Support external branding initiatives and programs that build the right positioning and pull among potential employees, including academia drives and internship programs.
• Identify and pitch new talent program and academia partnership ideas — this role is expected to bring ideas forward.

JazzWorld is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

What are we looking for and what does it require to be Expert Employer Branding?

• Bachelor’s or Master’s degree, with 4–5 years of total experience, including at least 2 years specifically in employer branding and communications.
• Strong internal network and visible presence within the organization; comfortable supporting management in building an attractive corporate culture.
• Working knowledge of brand management principles, alongside HR and communications fundamentals.
• Hands-on experience building and executing employer branding and communications initiatives.
• Familiarity with EVP development and culture transformation levers.
• Creative, with a genuine interest in designing employee/candidate experiences and journeys.
• Ability to build, measure and sustain a strong employer brand over time.
• Energetic and proactive — takes ownership, brings forward new ideas, and drives them to execution.
• Genuinely motivated to create change and build lasting value through talent programs and academia partnerships.

Why Join JazzWorld?

As a certified Top Employer, JazzWorld reflects workplace standards benchmarked against leading global organizations, demonstrating our commitment to creating an environment where people can thrive and perform at their best. Our teams are driven by the belief that every JazzWorld employee should be inspired to live better every day, enabled by forward-looking leadership, an open culture, meaningful work, and continuous opportunities to learn and grow.

Our core values - Customer Obsession, Truthful, Innovation, Collaboration, and Entrepreneurial - shape how we think, decide, and lead. They encourage us to challenge convention, act with accountability, work as one team, and create solutions that truly matter for our customers and communities.

As Pakistan's largest digital operator, JazzWorld serves over 100 million through connectivity, digital services, financial inclusion, entertainment, and insurance. Joining us means being part of transformation at a national scale; expanding access, unlocking opportunity, and building a more connected digital future.

At JazzWorld, everything we do is rooted in one shared ambition. This purpose defines how we work, the progress we enable, and the difference we strive to make every day a Better Life For All.