Brand Lead — Cards & Non-Fuel Retail

hrsi; Karachi Division; Vor Ort; PKR 2.200.000 - 3.800.000; Vollzeit

Zusammenfassung

hrsi in Karachi seeks a Manager – Brands (Cards & Non-Fuel Retail) to own the brand agenda for card products and NFR formats. You will develop distinctive positioning and lead integrated campaigns to drive awareness, acquisition and usage across forecourts and outlets.

The role requires 6–7 years in brand management, a Master’s degree, and strong experience in launches, partnerships, and budget governance. Apply to join a high-impact team driving category growth.

Qualifikationen

• Master's degree (minimum 16 years of education) in Marketing, Business Admin or related discipline.
• 6–7 years of brand/category management experience with P&L or marketing plan exposure.

Aufgaben

• Develop and execute the Cards & NFR brand strategy and annual marketing plans.
• Lead end-to-end GTM for card products and NFR formats across channels.
• Plan integrated ATL/BTL/digital campaigns for acquisition, activation and usage.
• Govern co-brand identity with banks, fintechs, QSRs and partners.
• Shape on-site brand experience across forecourts and outlets.
• Commission and apply consumer insights and brand health tracking.
• Own category marketing budget and agency management.
• Coach and develop the brand team; ensure regulatory compliance.

Kenntnisse

Brand strategy

Go-to-market planning

Campaign management

Co-branding & partnerships

Consumer insights

Budget management

Leadership & governance

Ausbildung

Master's degree

Jobbeschreibung

hrsi in Karachi seeks a Manager – Brands (Cards & Non-Fuel Retail) to own the brand agenda for card products and NFR formats. You will develop distinctive positioning and lead integrated campaigns to drive awareness, acquisition and usage across forecourts and outlets.

The role requires 6–7 years in brand management, a Master’s degree, and strong experience in launches, partnerships, and budget governance. Apply to join a high-impact team driving category growth.