Brand Acquisition Lead-Lifestyle

Daraz; Karachi Division; On-site; PKR 1,800,000 - 2,800,000; Full time

Job summary

Daraz is seeking a talented Brand Acquisition professional to expand the Lifestyle (General Merchandise) brand portfolio in Pakistan. You will own the end-to-end onboarding process, build strong relationships with brand owners and distributors, and deliver data-driven pitches to drive growth across categories.

The role demands 3–5 years of hands-on experience in brand acquisition and business development, with a strong analytical mindset and expertise in Excel/PowerPoint.

Qualifications

• Bachelor's degree in Business Administration, Marketing or a related field.
• 3–5 years of experience in brand acquisition, brand onboarding, and business development
• Hands-on experience working with brands in Pakistan.
• Excellent stakeholder management, negotiation, and cross-functional collaboration skills.
• Strong commercial acumen with the ability to influence senior stakeholders and decision-makers.
• Excellent numerical and analytical skills, with the ability to leverage data and business metrics to build compelling business cases.
• Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
• Ability to thrive in a fast-paced, target-driven environment while managing multiple priorities.
• Demonstrated success in acquiring brands, building new categories, expanding assortments, and achieving commercial growth targets.

Responsibilities

• Identify, engage, and onboard Lifestyle (General Merchandise) brand partners across Pakistan.
• Develop and execute acquisition strategies to expand the brand portfolio.
• Build and maintain relationships with brand owners, distributors, and decision-makers.
• Deliver persuasive, data-driven sales pitches using market data and metrics.
• Own end-to-end onboarding to ensure timely brand launches.
• Manage post-onboarding growth to maximize assortment and performance.
• Identify market gaps and opportunities to grow category offerings.
• Conceptualize new categories based on customer demand and trends.
• Collaborate with cross-functional teams to launch and scale brands.
• Present regular reports on acquisition performance and category growth.

Skills

Brand acquisition

Negotiation

Stakeholder management

Business development

Analytical skills

Excel

PowerPoint

Education

Bachelor's degree in Business Administration/Marketing

Tools

Excel

PowerPoint

Job description

• Identify, engage, negotiate, and onboard Lifestyle (General Merchandise) category brands across Pakistan.
• Develop and execute acquisition strategies to expand the platform's brand portfolio.
• Build and maintain strong relationships with brand owners, distributors, and key decision-makers.
• Deliver persuasive, insight-driven sales pitches supported by market data, business metrics, and commercial analysis.
• Use analytical reasoning and quantitative evidence to clearly demonstrate the growth potential and business value of partnering with the platform.
• Own the end-to-end onboarding process, ensuring a seamless and timely launch for new brands.
• Manage and grow brand relationships post-onboarding to maximize assortment, availability, and business performance.
• Identify market gaps, emerging trends, and untapped opportunities to expand the Lifestyle (General Merchandise) category offering.
• Think beyond existing categories by conceptualizing and building new categories from scratch based on customer demand, market trends, and competitive insights.
• Identify supply gaps and work closely with brands to curate the right assortment that strengthens the platform's selection and improves the customer experience.
• Analyze assortment performance and recommend opportunities to optimize product mix, pricing, and category growth.
• Collaborate with Category, Operations, Marketing, Supply Chain, and Commercial teams to successfully launch and scale brands.
• Prepare and present regular reports on acquisition performance, onboarding KPIs, category growth, and account health.

Job Requirements

• Bachelor's degree in Business Administration, Marketing or a related field.
• 3–5 years of experience in brand acquisition, brand onboarding, and business development
• Hands-on experience working with brands in Pakistan.
• Excellent stakeholder management, negotiation, and cross-functional collaboration skills.
• Strong commercial acumen with the ability to influence senior stakeholders and decision-makers.
• Excellent numerical and analytical skills, with the ability to leverage data and business metrics to build compelling business cases.
• Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
• Ability to thrive in a fast-paced, target-driven environment while managing multiple priorities.
• Demonstrated success in acquiring brands, building new categories, expanding assortments, and achieving commercial growth targets.