Brand Campaigns Coordinator – Cards & Retail

hrsi; Karachi Division; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

hrs-int, a Karachi-based company, is seeking a Junior Management Professional for Brands (Cards & Non-Fuel Retail) to support the brand agenda through hands-on execution. Responsibilities include coordinating campaigns, managing agency deliverables, and rolling out branding and POSM across forecourts and NFR outlets.

You will track campaign performance, ensure adherence to brand guidelines, and coordinate with banks, fintechs, and partners for co-brand campaigns.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration or related discipline from a reputable university.
• 3–4 years of experience in brand management, marketing execution, or agency account management, with 1–2 years in related functional areas.
• Hands-on exposure to campaign coordination, artwork/production management, and marketing reporting; working knowledge of digital/social platforms and Excel/PowerPoint.

Responsibilities

• Campaign Execution – Coordinate end-to-end execution of ATL/BTL/digital campaigns for card products and NFR formats.
• Launch Support – Assist go-to-market plans for new card propositions and NFR site/format launches, including launch events and branding.
• Agency & Artwork – Manage day-to-day agency coordination; track creative artwork, adaptations, and production; maintain brand asset libraries.

Skills

Campaign coordination

Agency coordination

Brand management

Digital content coordination

Budget reporting

MS PowerPoint

Excel

Communication

Education

Bachelor's or Master's in Marketing/Business or related

Tools

Excel

PowerPoint

Job description

hrs-int, a Karachi-based company, is seeking a Junior Management Professional for Brands (Cards & Non-Fuel Retail) to support the brand agenda through hands-on execution. Responsibilities include coordinating campaigns, managing agency deliverables, and rolling out branding and POSM across forecourts and NFR outlets.

You will track campaign performance, ensure adherence to brand guidelines, and coordinate with banks, fintechs, and partners for co-brand campaigns.